Banking News

Sunflower Bank Launches Bank On Financial Empowerment

Sunflower Bank announces that its new Achievement Checking Account was officially certified by the national Cities for Financial Empowerment Fund (CFE Fund) as meeting the Bank On National Account Standards (2021 – 2022). Being awarded the Cities for Financial Empowerment Fund’s Bank On National Account Standards Certification indicates that the Sunflower Bank Achievement Checking Account meets over 25 features for safe and affordable consumer transaction accounts. The Achievement Checking account is currently available in all of Sunflower Bank’s personal banking locations in 20 Texas communities.

“We’re excited that Sunflower Bank is now one of the 36 institutions offering a safe and affordable, Bank On-certified account to communities large and small across the great state of Texas,” said Matt Lamb, Executive Vice President and Chief Retail Banking Officer at Sunflower Bank. “Access to a checking account is an important step for individuals seeking to achieve financial stability, and we look forward to making this beneficial Achievement Checking Account product available everywhere we serve in the coming months.”

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Texas is a primary market for Sunflower Bank as a result of the April 2022 completed merger of its holding company, FirstSun Capital Bancorp, with Pioneer Bancshares, Inc. (“Pioneer”) that also made effective the merger of Pioneer’s subsidiary bank, Pioneer Bank, SSB, into Sunflower Bank. Pioneer’s geographic footprint of Austin, Central Texas, Dallas, Houston and San Antonio complemented Sunflower Bank’s pre-merger locations in Texas.

In addition to connecting unbanked individuals to accounts through the Bank On program, Sunflower Bank is engaged in expanding financial access to low- and moderate-income (LMI) geographies and persons, small businesses, and organizations focused on community development. Other Sunflower Bank programs focused on supporting LMI financial needs in Texas include:

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  • Launch of a partnership with On The Road Lending, a nonprofit auto lender that provides character-based affordable loans for reliable cars. On the Road Lending works with LMI individuals who, due to low credit scores, can be forced to purchase unreliable cars at subprime interest rates, robbing the family budget of funds needed to be stable. Sunflower Bank’s investment brings the program to its rural Texas markets where public transportation is often non-existent.
  • A new collaboration with Austin Habitat for Humanity to provide below-market interest rate mortgage loans to homebuyers in its homeownership program.

Sunflower Bank’s community-banking model is built on local leadership and services. Using this approach, Sunflower Bank is developing partnerships and programs that support the complete financial and credit needs of Texans and all those who reside in its banking and mortgage lending footprint.

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