Gamified onboarding helps community banks drive early account activation
Swaystack, a fintech software company helping community banks turn new accounts into active, primary relationships, announced today it has been selected for the Independent Community Bankers of America (ICBA) ThinkTECH Accelerator Program. The program kicks off May 18 at the ICBA Center for Innovation in Atlanta.
Swaystack offers a way for community banks to strengthen digital relationships.”
— Wayne Miller, ICBA EVP & CIO
“Community banks win on relationships and Swaystack helps them bring that same high-touch guidance into digital onboarding,” said Har Rai Khalsa, co-founder and CEO of Swaystack. “With gamified, personalized journeys, banks can steer new account holders to the actions that build primacy—like funding, direct deposit and bill pay—while keeping the experience true to their brand.”
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Swaystack delivers gamified onboarding journeys inside digital banking and across email and SMS, guiding new account holders through key activation steps and driving cross-channel engagement.
To date, Swaystack has driven measurable results across its 23 clients, including a 25% increase in accounts funded with $200+ in the first 30 days, a 71% increase in online account openings, and a 21% increase in digital banking enrollments.
Beginning May 18 through July 24, the second ICBA ThinkTECH Accelerator cohort of 2026 reflects feedback from ICBA’s ThinkTECH Selection and Advisory Committee and targets priority areas for community bank innovation, including fraud mitigation, artificial intelligence, data analytics, customer experiences and payments.
“We’re pleased to welcome Swaystack to this cohort,” ICBA Executive Vice President and Chief Innovation Officer Wayne Miller said. “As community banks continue to deliver the gold standard banking relationship, they are seeking new solutions that help take digital interactions to the next level. Swaystack offers a way for community banks to strengthen digital relationships.”
Since its inception, the ICBA ThinkTECH Accelerator has connected the most innovative bank technology companies with leading community bankers and industry experts — identifying and designing workable solutions that solve modern banking needs.
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