Synchrony, a premier consumer financial services company, expanded its financing platform with new digital capabilities that make it faster and easier for partners to leverage technology at the point of sale and grow their business.
Synchrony Multisource Financing™ offers additional lending sources within the Synchrony Business Center enabling more consumer financing possibilities. Synchrony has also enhanced its patent-pending dApply capabilities to allow rapid integration of digital credit applications into a partner’s business.
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Integrated and enhanced financing options
Synchrony now enables partners to quickly enroll with a secondary lender to increase their customers’ credit application approval rate with Multisource Financing. Expanding partners’ payment options before the holidays will help them drive more sales to completion by enabling more consumers to finance their purchases.
Synchrony partners can streamline the credit application and lending process by offering consumers the simplicity of completing one application, for use with additional lenders, to find the financing option that works best for them. With Multisource Financing, Synchrony also provides easy access to credit applications, account numbers, and purchases for both Synchrony and secondary lenders from one location.
Fast and easy integration
Many partners do not have the time or resources to handle lengthy, complex IT integrations with consumer financing lenders. Recent enhancements to Synchrony’s digital application capability, allow business partners including native online businesses, to instantly access the technology. In a matter of minutes, partners can add consumer financing options to their website, social media, and marketing with a simple copy and paste of a link. No coding is required to seamlessly integrate and configure an exceptional digital application experience.
“We continuously innovate so partners can seamlessly integrate and customize Synchrony’s financing platform to their specific business needs. Synchrony enables its partners to quickly, simply, and transparently deliver greater buying power to their consumers wherever they are along their path to purchase,” said Neeraj Mehta, CEO, Payment Solutions, Synchrony. “Our newest capabilities enable our partners, regardless of size or industry, to better compete in the digital age by simplifying the process of offering financing, providing more financing sources, and enhancing the consumer experience.”
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