Customers embrace mobile and AI-powered banking
Wells Fargo announced significant milestones in its digital transformation, underscoring growing customer adoption of its mobile banking platform and AI‑powered virtual assistant, Fargo®. Fargo has now supported customers through more than 1 billion interactions – achieved in less than three years since its launch. Additionally, the company surpassed 33 million mobile active users last month.
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These milestones reflect scale and trust as millions of customers increasingly rely on Wells Fargo’s digital tools to manage everyday financial needs quickly, securely, and with greater personalization.
“Reaching one billion Fargo interactions is a meaningful milestone because it represents how customers are choosing to engage with us every day,” said Michelle Moore, head of Digital Data and Artificial Intelligence at Wells Fargo. “It reflects our disciplined approach to responsibly scaling AI and delivering experiences that make banking easier, smarter, and more personal.”
By combining intuitive design with responsible use of artificial intelligence, Fargo allows customers to accomplish more through natural, conversational interactions—reducing friction and saving time.
The Wells Fargo Mobile® app continues to receive strong customer feedback, earning a 4.9‑star rating in the App Store from more than 10 million reviews. Since its debut in 2023, Fargo has become a central part of that experience, helping customers complete common banking tasks such as sending money with Zelle®, paying bills, locating routing numbers, and gaining insights into spending and account balances.
Wells Fargo’s digital tools are also helping expand access to banking services. More than 3 million Spanish‑speaking customers have used Fargo, engaging with the virtual assistant over 160 million times, reinforcing the company’s focus on building inclusive, easy‑to‑use experiences for a broad range of customers.
Zelle® and the Zelle® related marks are wholly owned by Early Warning Services, LLC and are used herein under license.
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