MessageMedia, a leading global messaging solution for small and medium-sized businesses, announced an Early Access Program (EAP) to its direct integration with BigCommerce (NASDAQ: BIG), a leading Open SaaS ecommerce platform for established and fast-growing B2C and B2B brands. The new MessageMedia SMS Marketing integration provides tens of thousands BigCommerce merchants with an easy-to-use, full-featured turnkey messaging solution to better engage customers at key points in the buyer’s journey and improve efficiency in the online buying process. MessageMedia is a wholly owned subsidiary of Sinch (NASDAQ Stockholm: XSTO:SINCH).
MessageMedia SMS Marketing harnesses two-way messaging and automation to help online retailers with targeted and personalised campaigns; improve abandoned cart recovery through SMS; deliver built-in ROI reporting functions and support customers from a centralised inbox to reduce wait times. Businesses can further enhance their customer experience and SMS campaigns by using some of the MessageMedia platform’s more advanced features, like mobile landing pages, and Chatbox to SMS.
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“For today’s brands, texting is table stakes; customers crave its immediacy and convenience, and often expect to be able to text with their favourite retailers,” said Chris Staines, Chief Sales Officer at MessageMedia. “Our integration with BigCommerce will enable retailers of all sizes to take advantage of the high open rates and ROI associated with SMS, without hiring hordes of new staff. With our single product platform, brands can strengthen their customer engagement and boost efficiency simultaneously, ensuring strong customer relationships as they scale.”
BigCommerce is the most recent addition to a growing list of leading technology partners to have integrated with MessageMedia, joining HubSpot and NetSuite, among others. The MessageMedia solution integrates with best-in-class platforms that provide marketing automation, ecommerce, CRM, and ERP solutions, making it simple for small businesses to enable multichannel, conversational messaging with their customers. Because of the ease of use, security, and quick ramp-up time associated with these integrations, businesses of all sizes can enable their marketing, sales and services teams to send appointment reminders, delivery alerts, abandoned cart notifications, and intelligent messaging without requiring additional resources.
“Our partnership with MessageMedia further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, chief commercial officer for BigCommerce. “MessageMedia shares our desire to help merchants sell more and grow faster to maximise success, and we look forward to working together to mutually support customers.”
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