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Novo Dia Group Announces Integration for Square Sellers, Debuts TotilPay POS Apps

Novo Dia Group Announces Integration for Square Sellers, Debuts TotilPay POS Apps

TotilPay rebrands from Mobile Market+ and adds Square accounts to its application, giving merchants a new way to accept credit cards alongside EBT

Novo Dia Group (NDG), developers of point-of-sale (POS) solutions that accept electronic benefit transfer (EBT) and other payments with minimal friction, today announced an integration with Square and enhancement of its flagship POS solution, Mobile Market+, now called TotilPay.

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With the integration, EBT-authorized Square merchants can leverage their existing Square merchant account and card reader to seamlessly accept credit cards and use TotilPay to accept EBT payments, including SNAP and WIC. Merchants already using Mobile Market+ to accept SNAP and WIC can update to the new TotilPay apps, set up a new Square account or use their existing one to process credit cards and benefit from many of the additional services that Square offers.

TotilPay is the only all-in-one EBT solution that accepts all payment types on the same device. TotilPay Go allows farmers markets and other mobile vendors to reliably accept EBT and all payment types using a single intuitive and simple app. TotilPay Register, for convenience stores, bodegas and grocery stores, replaces every legacy terminal on the counter with one, affordable system.

“Novo Dia Group has helped thousands of small merchants and mobile businesses accept all forms of payment with minimal friction at POS,” said Josh Wiles, founder and president of NDG. “Through our integration with Square and the introduction of TotilPay, users can now use one app to access more features and flexibility than ever to improve cost, efficiency and customer experience.”

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In January 2019, Square Inc. invested $2 million in NDG to provide capital for TotilPay’s continued expansion. Today, TotilPay is the only mPOS application certified for SNAP and WIC acceptance by the USDA and the only POS suite built specifically to enable seamless EBT transactions for every merchant type. TotilPay was also recently approved to process the new electronic WIC card in California and several other states.

The enhancement of the all-in-one EBT acceptance solution to include more choice of processors and integration partners are revealed in TotilPay’s new brand and logo. The latest emblem, typeface and color scheme are representative of TotilPay’s core features—a simple, comprehensive and tech-forward solution.

“TotilPay’s new brand identity marks our ongoing commitment to expand and enhance this feature-rich and flexible solution,” added Wiles.

In addition to a new brand identity, NDG launched TotilPay.com, enabling all types of mobile and store-based merchants to easily determine which TotilPay solution best fits their business needs.

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