AI-enabled solution package with social messaging and conversational commerce functions complements Vonage’s communication APIs
Vonage, a leading provider of enterprise cloud communications solutions, announced the acquisition of Jumper.ai . The Singapore-based company is one of the market leaders in cross-channel conversational commerce solutions.
“Instant messaging is becoming more and more popular as a communication method for exchanging information with friends and family, but also for prompt, personal and courteous contact with providers. With the development of Jumper.ai we wanted to help the companies react to this “
With the takeover, the Jumper.ai team will become part of Vonage’s Product and Engineering division. With this transaction, Vonage is gaining extensive expertise in technology, development and conversational commerce. This know-how is the ideal complement to the programmable, flexible and intelligent functions of the unique Vonage Communications Platform and the Vonage portfolio of powerful APIs.
Conversational commerce is a current e-commerce trend that takes advantage of the merging of communication and shopping on platforms such as Facebook Messenger, WhatsApp and Instagram. The chat function is used here in order to offer the customer the smoothest possible shopping experience. In personal chats, the consumer has the opportunity to find out about products and prices and to build a trusting relationship with the retailer.
The Jumper.ai platform enables cross-channel customer approach that is primarily based on messaging communication. It creates shopping journeys that span social media, messaging apps, and the web. For example, Jumper.ai uses WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads and manufacturer websites. According to an April 2021 by Juniper Research published forecast for the conversational commerce sector, the total addressable market will amount to $ 27 billion by 2025. As a quick, direct way to connect with favorite brands, social messaging is becoming increasingly important to consumers around the world. By integrating Jumper.ai technology into its offering, Vonage can expand the addressable overall market and supplement its high-performance API portfolio with an AI-enabled conversational commerce solution package.
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“The conversational commerce and omnichannel functions of Jumper.ai fit perfectly into our strategy and are a logical addition to the Vonage offering. With them, customer interaction is no longer limited to notifications and simple communication. Instead, real conversations can take place at all customer engagement points, ”said Vonage CEO Rory Read. “With the conversational commerce functionality, we can meet new and existing customer needs. We are also well positioned to meet future requirements. We offer companies integrated commerce functions with which they can simplify service, communication and the sales process for their customers – anywhere and on any channel. ”
Jumper.ai is an all-in-one solution that allows larger companies to communicate with their customers via the web and social channels. It ensures a more versatile, AI-enabled customer experience that offers the customer fast service and support right through to the purchase. With the acquisition of Jumper.ai, Vonage now has the relevant technologies to meet the growing demand for such solutions. The company is also gaining enterprise customers from a wide variety of key industries who are driving the growth of the conversational commerce market. These customers include market-leading companies in the consumer goods, grocery, retail, entertainment, hospitality and travel sectors: L’Oréal, Kiehl’s, Disney, Ax, Dove, Ben & Jerry’s and Burger King.
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“Instant messaging is becoming more and more popular as a communication method for exchanging information with friends and family, but also for prompt, personal and courteous contact with providers. With the development of Jumper.ai, we wanted to help companies respond, ”said Yash Kotak, CEO and co-founder of Jumper.ai. “We are very much looking forward to working with the Vonage team. Bringing together our market-leading technologies is a great opportunity to create exciting new customer experiences by combining Jumper.ai technology with Vonage’s global reach. ”
“Over 3.5 billion people around the world regularly use social media,” said Dan Miller, lead analyst at Opus Research. “Jumper.ai anticipated the role that social networks and platforms would play in advertising, promotion and ultimately sales.”
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