NBA point guard and gamer solidifies his presence in the play-to-earn space with new appointment
On the heels of a successful private funding round, Perion – a decentralized autonomous organization (DAO) founded to leverage the play to earn capabilities of NFT gaming – is thrilled to announce that NBA player and avid gamer Ben Simmons has joined as a strategic advisor and ambassador. Simmons will partner with Perion to bring a new element to engaging gamers and continue to elevate cultural impact in the play to earn space.
As an NFT gaming organization, Perion harnesses the play to earn gaming economy to acquire in-game NFT assets – leasing them to deserving, under-resourced players who have exceptional gaming skills – allowing them to access superior returns for their skills and activities. A competitive gamer himself, Simmons will utilize the structure and legacy expertise of Perion to reach a previously untapped community of gamers and crypto curious athletes, helping to provide the best metaverse assets to under-served gamers, many of whom are using play to earn gaming as their primary source of income.
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“I’ve always been a gamer and a part of the gaming community for years,” said Simmons. “What Perion is doing is so important when it comes to getting more people involved and unleashing the competitive spirit of gamers all over the world. Seeing the direction gaming is heading, I’m excited to partner with Perion to help shape what this can look like for the future of play to earn.”
Simmons is the latest elite athlete to enter the emerging Web3 gaming space, following growing interest from athletes, celebrities and mainstream companies like Meta and Microsoft. Simmons’ addition to Perion is a testament to their impact in the gaming community, their importance as a DAO and ability to make significant waves in the crypto industry.
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“Having Ben on the Perion team means a lot to us,” said Amos Whitewolf, co-founder of Perion and former world number one Axie player. “Ben’s story resonates with a large segment of our community; people from humble backgrounds dedicated to mastering their craft and changing their fortunes. On top of the already immense talent he brings on the court, he’s now bringing that success to a different kind of game – one that has the potential to impact the masses. Play to earn is quickly becoming one of the most vital tools we’ve seen for raising living conditions in the developing world.”
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