GCL Global Holdings Ltd, a leading provider of games and entertainment, announced its subsidiary, 2Game Digital, a global leader in gaming ecommerce, esports and competitive gaming ecosystems, entered into an agreement with a technology service provider integrated with KuCoin, a leading cryptocurrency exchange, to allow KuCoin Pay to be used as an alternative payment method on 2Game.com’s ecommerce store.
2Game.com is now the first official digital gaming and e-commerce platform to embrace crypto, unlocking secure, instant and seamless payments that allow KuCoin’s 41 million users and the broader crypto community to use their cryptocurrency holdings in their cypto wallets to purchase digital games, peripherals and hardware available on 2Game Digital’s website.
This is part of 2Game Digital’s broader strategy to integrate Web3 infrastructure, including the upcoming release of the “2Game Token” – a blockchain-based utility token aimed to enhance loyalty programs, competitive gaming token-gated rewards.
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“We’re proud to be the first in our industry to offer this groundbreaking crypto payment solution,” said Sebastian Toke, Group CEO of GCL. “This partnership not only opens the door to a new era of secure, instant and seamless transactions, but also allows us to tap into a thriving global crypto community. By integrating with KuCoin’s technology, we’re expanding our reach and giving millions of users a new way to engage with our platform. And for those who choose to pay with crypto, we’re unlocking exclusive perks – from special discounts to early access to 2Game Digital’s highly anticipated Token ICO. This is more than just a payment method; it’s a major step forward in redefining digital commerce.”
“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life,” said Kumiko Ho, Head of Payment Business at KuCoin. “Gaming is one of the most dynamic industries to embrace Web3. By integrating KuCoin Pay into 2Game’s ecosystem, we’re enabling millions of gamers to enjoy a more seamless, secure and borderless payment experience.”
Early Access, Discounts & Exclusive Offers:
Customers who opt to utilize KuCoin Pay on 2Game.com between August 29, 2025 and November 28, 2026, will enjoy the following exclusive benefits:
- Additional 20% discount on eligible products (automatically applied at checkout)
- Exclusive new release discounts
- Bi-weekly promotions, exclusive bundles and limited drops for KuCoin Pay users
- Early access whitelisting for the highly anticipated 2Game Token ICO
GCL Global Holdings Ltd. unites people through immersive games and entertainment experiences, enabling creators to deliver engaging content and fun gameplay experiences to gaming communities worldwide with a strategic focus on the rapidly expanding Asian gaming market.
Drawing on a deep understanding of gaming trends and market dynamics, GCL Group leverages its diverse portfolio of digital and physical content to bridge cultures and audiences by introducing Asian-developed IP to a global audience across consoles, PCs and streaming platforms.
Part of GCL Global Holdings, 2Game Digital operates:
- 2Game.com – Official global ecommerce store specializing in digital games and products.
- 2Game Esports – Global esports division with professional teams competing in Valorant and FGC (Fighting Game Community) titles, including Street Fighter 6.
- 2Game Pro – Platform combining gamified loyalty, competitive play and play-to-earn mechanics.
2Game Digital is dedicated to redefining digital gaming commerce, engagement and community-building through its unique ecosystem.
KuCoin Pay is a pioneering merchant solution that drives business growth by integrating cryptocurrency payments into retail ecosystems. Supporting over 50 cryptocurrencies including KCS, USDT, USDC and BTC, KuCoin Pay enables seamless transactions for both online and in-store purchases globally.
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