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MultiBank Group Reveals New Crypto Brand,

MultiBank Group Reveals New Crypto Brand, underlines blockchain ambitions with champion golfer Danny Willett sponsorship ahead of new digital assets offering

The MultiBank Group, one of the world’s leading online financial derivatives brokers, has unveiled the new brand identity of its blockchain and cryptocurrency arm, The world’s most regulated derivatives broker ushers in its Web3-focused era with a new sponsorship of Masters-winning golfer Danny Willett.

Formerly known as MEX Digital, will provide new digital assets services from mid-2022, the first foray into cryptocurrency and blockchain from MultiBank Group – one of the world’s largest financial derivatives firms with a paid-up capital of over $322 million.

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As part of its new brand launch, has been named Official Partner of Masters-winning British golfer Danny Willett in all professional golf tournaments and exhibitions for the 2022 season. The partnership tees off at the Betfred British Masters 2022, which Danny Willett will host at The Belfry from 5-8 May 2022. Willett will wear the logo on the left collar of his playing shirt. The seven-time title-winner also plans to release a series of NFTs in partnership with and will feature on the website and marketing materials.

Betfred British Masters 2022 host Danny Willett said: “I’ve been looking at getting into the world of cryptocurrency and digital assets for some time now but didn’t have enough knowledge, experience or confidence in that area. That was until I was introduced to the MultiBank Group. I’m delighted to be working alongside them as I start out in cryptocurrency, and we’re all excited to see the new platform go live in the coming weeks.”

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“Unveiling the new brand is the first step in a multi-year blockchain and cryptocurrency roadmap for the MultiBank Group,” said MultiBank Group Chairman Naser Taher. “We look forward to revealing more detailed plans in the near future for our community of 320,000 global users. But as we’ve shown in building MultiBank Group into one of the world’s largest derivatives providers over the last 17 years, our goal is to compete at the forefront of the industry. We are excited to bring a fresh, compelling offering to the digital assets trading market, combining our proven pedigree in financial innovation with the endless possibilities of Web3 technology.”

Commenting on the sponsorship, COO Zak Taher said: “We’re launching an ambitious suite of blockchain and crypto-enabled financial services this year and we’re partnering with only the best. Danny Willett is world-class and we are enormously proud to be partnering with a sportsman of his caliber. He has winning pedigree with a Masters victory and another seven international titles to his name already, and we wish him the greatest success for this season.”

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