VIOLA 9.5, which will be launched in conjunction with the debut of 2021/2022 official jerseys, will pay homage to Fiorentina history during its 95th anniversary this year
ACF Fiorentina and GENUINO, announced the launch of VIOLA 9.5, a project that will allow fans to buy, exchange, and own exclusive memorabilia. This product will be digital, physical, certified, and authenticated, connected by a combination of blockchain technologies and Internet Of Things.
The VIOLA 9.5 collection will be available for purchase directly on the Genuino.World marketplace.
“We are excited to offer our fans, collectors, and the crypto world a unique opportunity that enhances “Viola’s” [Fiorentina] history and passion, adding a digital dimension to physical innovation.
The GENUINO collaboration was born from an intention to give fans exclusive access to authentic products and experiences. Starting with elements of advanced technological progress we wanted to create a cutting-edge experience for fan engagement that was unprecedented in the sports world” said Joe Barone, General Manager of ACF Fiorentina.
From jerseys worn on the pitch and exclusive club moments, to limited edition products and original works of art, VIOLA 9.5 is an opportunity to collect and exchange NFTs that correspond to physical objects, offering a revolutionary fan engagement model for the sports landscape. NFTs — Non-Fungible Tokens — have become popular digital assets created on blockchain platforms, as tokens representing unique and non-fungible objects.
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The innovation of VIOLA 9.5 is also a characteristic of the partnership between Fiorentina and GENUINO, with their exceptional ability to inextricably link the digital and physical dimensions.
” We are proud to present along with ACF Fiorentina an innovative model of fan engagement that uses blockchain technologies and Internet Of Things to link the digital and physical worlds. It will grant fans, collectors, and expert crypto investors exclusive access to authentic memorabilia, limited editions, and unique and unforgettable initiatives. Through the GENUINO marketplace, enthusiasts can relive a consumer experience that goes back to childhood: the excitement of opening a pack of trading cards, but digitally, in the form of an NFT,” said Eleonora Mulas, co-CEO of GENUINO.
The first collaboration between GENUINO and ACF Fiorentina dates to December 2019, using blockchain technology to certify the authenticity of match-worn jerseys — another first for sports.
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VIOLA 9.5 had its world premiere in January 2020 at the Consumer Electronics Show (CES) in Las Vegas, Nevada, USA — one of the world’s leading technology fairs — where it was met with strong industry interest.
Beginning July 30, 2021, GENUINO and ACF Fiorentina will open the platform to the first 1,926 users who sign up on Genuino.World, including fans registered on InViola who will be among the first to receive an invitation to participate. These enthusiasts will have a guaranteed opportunity to explore the marketplace and buy its first digital packs that will be released alongside the unveiling of 2021/2022 ACF Fiorentina official jerseys — owning the first NFTs in Fiorentina history.
Today, the collaboration is expanding, moving from blockchain certification of game jerseys to a new model of fan engagement.
