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MIDFLORIDA Credit Union Selects Upstart for Personal Lending

MIDFLORIDA Credit Union Selects Upstart for Personal Lending

MIDFLORIDA Credit Union, one of the largest credit unions in Florida with more than 434,000 members and assets totaling more than $6.6 billion, announced that it has partnered with Upstart (NASDAQ: UPST), a leading artificial intelligence (AI) lending platform, to provide affordable personal loans to more Floridians.

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“We are excited to partner with Upstart to enhance the online lending options that will better serve existing members and allow us to attract new members across the communities we serve,” said Dennis Pershing, Executive Vice President/Consumer Lending, for MIDFLORIDA Credit Union. “With Upstart, MIDFLORIDA will be able to provide an all-digital, AI-powered consumer lending experience for affordable, fairly-priced personal loans to more Floridians.”

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MIDFLORIDA became an Upstart lending partner in December 2021 and is now part of the Upstart Referral Network. With the Upstart Referral Network, qualified personal loan applicants on Upstart.com who meet MIDFLORIDA’s field of membership requirements and credit policies will receive tailored offers as they seamlessly transition into a MIDFLORIDA-branded experience to complete the online member application and closing process.

“We are excited to partner with MIDFLORIDA Credit Union through the Upstart Referral Network,” said Michael Lock, Senior Vice President of Lending Partnerships for Upstart. “The modern, all-digital personal lending experience Upstart provides offers credit unions like MIDFLORIDA a cost-effective and competitive means to grow memberships and loans while still remaining true to their credit standards and field of membership requirements.”

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