Updates fully unify the product discovery experience, upgrade security and streamline navigation within merchandising platform
GroupBy Inc., a SaaS-based B2C and B2B eCommerce product discovery and search leader, announced a series of product enhancements that make it easier than ever for retailers to create outstanding product discovery experiences. Updated features include integrating GroupBy’s data enrichment product (Enrich) into its Command Center for a comprehensive product discovery experience, implementing single-sign-on functionality (SSO) via Oauth, and introducing Site Filter functionality for retailers with multiple sites and brands.
“The merchandising landscape is changing. We’re seeing a shift from rule-based systems to automated AI-first technology. From here on, our features and products will focus on automation through AI, allowing merchandisers to spend more time on strategic business initiatives.”
Data Enrichment Moves Into Command Center for a Fully Unified Product Discovery Experience
According to Google, $2 trillion is lost annually to search abandonment. A leading culprit behind bad search experiences is poor product data. GroupBy’s Enrich augments, corrects and normalizes eCommerce product data to improve shopper experiences, product findability and search metrics, while increasing average order value (AOV) and revenue per visitor (RPV).
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GroupBy’s Enrich product is now located in the Command Center, allowing retailers to view, enhance, and curate their product data in the same space as they perform all of their other vital product discovery functions. This change consolidates the entire GroupBy product suite into one platform, while also improving product data enrichment workflows and overall merchandiser productivity.
Single-Sign-On (SSO) Functionality Boosts Security
For improved ease of use, GroupBy has partnered with industry leader OAuth, and users can now access the platform via SSO. This one-click secure login also enhances and improves GroupBy’s data security, with best-in-class data protection, for the utmost in both convenience and confidence.
Action-Oriented Menus Improve Usability
In addition to Single-Sign-On functionality, GroupBy’s Command Center menus have been completely redesigned. Using updated, action-oriented language, this new navigation is more intuitive and human-readable to improve feature findability and workflow pathways.
Close-To-Real-Time Data Uploads Improves Accuracy of Customer-Facing Data
Customer-facing product data is now more accurate than ever before! Brands can now upload their data and see changes reflected on their sites in close-to-real time, with as little as 30 seconds between uploads to onsite field updates. This is critical for providing customers with up-to-date product information, including in-stock or out-of-stock and current pricing.
Site Filter Functionality Enables Site-Specific Search and Recommendations for Multi-Site Retailers via a Single AI
For retailers with multiple eCommerce sites or brands, the new Site Filter function allows them to leverage a single AI for all sites, while still displaying search results and product recommendations specific to a single site. Previously, retailers with multiple brands would often employ multiple AIs to deliver site-specific insights and personalizations for customers.
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Now, with GroupBy’s new Site Filter functionality, retailers can employ a single AI over multiple sites, and customers will receive search results and product recommendations based on shopper behavior specific to the site they are currently viewing. By leveraging a single AI, retailers can simultaneously save on their product discovery costs, while also delivering more powerful insights that are only made possible when processing higher volumes of data.
“I am excited to present our latest product updates, which are a significant step toward improving the user experience for retailers working with GroupBy. We are confident the new features, improved navigation and added ease of use will enable our customers to more easily and more effectively create rich, compelling and highly converting shopping experiences,” says Arv Natarajan, Director of Product for GroupBy. “The merchandising landscape is changing. We’re seeing a shift from rule-based systems to automated AI-first technology. From here on, our features and products will focus on automation through AI, allowing merchandisers to spend more time on strategic business initiatives.”
GroupBy’s next-generation Search and Product Discovery Platform powered by Google Cloud Discovery AI, helps B2B and B2C eCommerce retailers create the highest converting site experiences possible. By incorporating Data Enrichment as a core part of the product discovery process, GroupBy’s platform goes above and beyond to solve the biggest problems facing retailers today. Coupled with next-generation AI and machine learning, brands can provide Google-quality search experiences while lowering overall technology costs. These extraordinary digital customer experiences boost key sitewide metrics like conversion and click-through rate, revenue per search, and average order value.
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