Synchrony’s advanced Direct to Device and PreQualification technologies use analytics to simplify and personalize the customer experience
Synchrony, a premier consumer financial services company, and Sweetwater, the leading e-commerce provider of music instruments and audio gear in the U.S., announced an extension of their strategic partnership to further transform Sweetwater’s financing program.
“Sweetwater is a trusted partner to music enthusiasts, professional musicians and sound engineers,” said John Hopkins, CEO of Sweetwater. “That means understanding their purchasing needs and providing easy financing options and a simple, fun purchasing process. Synchrony’s technology helps us do all those things. We are very happy to extend our partnership.”
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The Synchrony and Sweetwater partnership will focus on driving growth through enterprise data sharing and the digital transformation of payment solutions. Sweetwater will continue to incorporate Data Share and Synchrony’s Direct to Device and PreQualification capabilities as part of the company’s private label credit card program, simplifying the application and purchase process. Data share enables enhanced personalization and credit decisioning. Direct to Device is an easy and secure way for Sweetwater to send a credit application directly to a customer’s mobile device through email or text, while PreQualification allows customers the ability to check credit eligibility without impacting their credit score. Together these capabilities provide a seamless, private, and secure customer experience to apply for credit.
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“During the past 14 years, Synchrony has helped Sweetwater turn musical dreams into reality by offering multiple ways to finance purchases,” said Darrell Owens, senior vice president, Synchrony. “We seamlessly integrate into Sweetwater’s transformational digital purchasing process by utilizing enhanced customer data and evolving credit-decisioning capabilities. The result is deeper relationships with customers, which leads to increased card acquisition, larger credit-lines, additional repeat sales, and a higher customer lifetime value. We look forward to providing even greater capability to this innovative retailer in the years to come.”
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