Miami based Swaystack, a new player in the fintech industry, has launched a personalized engagement platform designed specifically for banks and credit unions. This platform aims to empower these institutions to cultivate stronger digital customer relationships and drive growth in their digital channels.
The key feature of Swaystack’s offering is its seamless integration with existing financial institutions’ infrastructure. This includes core banking systems, data warehouses, and other trusted data sources. By leveraging this consolidated data, Swaystack’s built-in insights engine analyzes customer account activity, transactions, and behavior to generate personalized product recommendations.
Swaystack positions its platform as a user-friendly tool for banks and credit unions. They claim it simplifies the process of defining target audiences and launching multi-channel (omnichannel) marketing campaigns. This, they say, helps these institutions achieve “preferred financial institution” status among their customers.
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Har Rai Khalsa, CEO of Swaystack, emphasizes the platform’s role in helping smaller financial institutions compete with larger players. “Our platform empowers banks and credit unions to leverage personalized digital engagement to compete effectively with megabanks and neobanks,” he states. Khalsa goes on to highlight Swaystack’s expertise in crafting strategic omnichannel communication strategies that give their clients a competitive edge.
Simran Singh, CTO and co-founder stated, “We’re building Swaystack because we believe banks and credit unions need to personalize how they connect with consumers online. There’s been a lot of investment into online banking and customer relationship management (CRM) technology, yet most digital experiences lack real change. We want our clients to realize more value from existing infrastructure spend and supercharge online channels.”
Both Khalsa and his CTO, Simran Singh, bring extensive experience to the table. Khalsa previously served as a Vice President at Alkami Technology, while Singh co-founded Zogo in 2018. Together, they boast over two decades of combined experience in the fintech industry. Their ventures have served more than 300 financial institutions to date.
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