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Advisor Group Launches Expanded Access To Liquidity Solutions With New Digital Securities-Based Lending Offering

Advisor Group Launches Expanded Access To Liquidity Solutions With New Digital Securities-Based Lending Offering

An Expansion of the Firm’s Wealth Management Offerings, Personal Credit Line Enables Financial Professionals to Manage and Navigate their Clients’ Life Changes While Keeping Them On Track to their Long-Term Financial Goals

Advisor Group, one of the nation’s largest networks of independent wealth management firms, announced the launch of Personal Credit Line, a new wealth management solution enabling financial professionals to create a more flexible plan for their clients that keeps assets invested and provides liquidity.

A securities-based lending solution, Personal Credit Line offers clients the option to borrow against their investments without affecting the underlying value of their portfolios. This streamlined wealth building solution enables financial professionals to expand their liquidity planning to all clients, including those who have not traditionally had the ability to leverage liquidity solutions without disrupting their investments.

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With Personal Credit Line, financial professionals can continue building wealth for clients without liquidating assets through an innovative and expedited processing experience will be able to manage and navigate their client’s life changes while keeping them on track to their long-term financial goals. Along with the added planning capability, financial professionals can provide convenience and personalized service with Personal Credit Line’s paperless account experience and custom online portal where clients can monitor their account and withdraw or repay funds at their convenience.

Personal Credit Line transforms the old paper-based application into a transparent, paperless experience. In addition to the custom client portal, it also features e-signature capabilities with faster and transparent processing in one to four business days.

Kristen Kimmell, EVP, Business Development, Advisor Group, said “In the current economic landscape, many investors have a need for additional liquidity. Advisor Group’s digital Personal Credit Line provides a streamlined solution that expands our advisors’ service offerings.”

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“With Personal Credit Line, my clients can unlock the power of their assets at a competitive rate and with flexible repayment terms,” said Amanda Dunlap of Absolute Financial Planning. “This empowers them to address their cash flow needs without disrupting their path to achieving their financial goal. This is a terrific addition to Advisor Group’s wealth management offerings and it further supports our ability to scale our services through the tech-enabled and personalized experiences for our clients.

Personal Credit Line is in the early adoption phase, which is an active partnership with financial professionals actively opening up accounts and providing a valuable feedback loop to Advisor Group’s team on the overall experience. Advisor Group expects to roll it out to a broader group of advisors in the coming weeks.

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