Partnership Enhances Advisor Recruitment, Evolution of Wealth Planning Process
Merchant Investment Management, LLC, announced its partnership with Axiom Financial Strategies Group, a boutique wealth planning firm focused on business owners, entrepreneurs and families—a move that will help propel Axiom’s growth initiatives.
“This injection of durable capital will preserve Axiom’s independence and allow its innovative and unique solutions to take root.”
Merchant’s minority equity investment is designed to support Axiom’s continual efforts to improve the client experience and financial planning process to meet the changing needs of the businesses and families they serve. Axiom will also leverage the partnership with Merchant to accelerate the evolution of its wealth planning process. Furthermore, this collaboration puts Axiom in a stronger position to attract team members who are poised for growth, adding new talent to its current roster of experienced advisors.
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“Axiom has a clear vision of its future and understands that change and growth go hand in hand,” said Tim Bello, managing partner at Merchant. “This injection of durable capital will preserve Axiom’s independence and allow its innovative and unique solutions to take root.”
“We sought a true partner who could work alongside us as we take our client experience to the next level, and Merchant does just that,” said Vaughan Scott, CEO of Axiom Financial Strategies Group. “Their industry expertise and growing network of partner firms give us access to an incredibly robust environment. The Merchant community and capital set the stage for our future growth.”
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Axiom’s partnership with Merchant comes on the heels of their decision to choose First Clearing for custodial services, making them part of a 12-firm cohort in First Clearing’s flagship effort to extend their service offering to independent Registered Investment Advisors.
“Axiom was one of the early pioneer teams to leverage our custodial platform, including our comprehensive wealth management suite,” said John Peluso, President of First Clearing. “Axiom’s team of talented and credentialed professionals are utilizing every resource available to evolve with the changing landscape of advice, and we’re excited to be part of the journey.”
