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Cetera Announces Joint Venture Within Tax Professional Community

Cetera Announces Joint Venture Within Tax Professional Community

Farpointe Wealth Partners and DeLong & Brower Financial Services, a top Michigan-based advisory firm, align to deliver integrated wealth, tax and insurance offerings

Cetera Financial Group, one of America’s largest networks of financial professionals, announced that Farpointe Wealth Partners (Farpointe), an independent firm within the Cetera Financial Specialists (CFS) community, has entered into a strategic joint venture with DeLong & Brower Financial Services (DBFS), a prominent wealth management, tax and insurance firm based in Holland, MI. The joint venture will align the firms to create a national network of tax, insurance and wealth management professionals. Under the agreement, DBFS will become a member of Farpointe’s region within the broader Cetera network.

Farpointe and DBFS will partner to build a practice focused on integrated tax and wealth planning, recruiting new advisors and driving growth organically and through acquisitions. The venture also includes an anticipated strategic investment by Farpointe in DBFS’ existing wealth management platform. The synergistic venture is based on the scalable, complementary services both firms offer, as well as the emergence of tax-oriented financial planning as a rapidly growing segment within the wealth management industry. Farpointe has a proprietary approach to practice management and expertise in recruiting, mergers and acquisitions, while the DBFS team will expand to service a broader, national client base.

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“We applaud Farpointe and DBFS for making this joint venture a reality, and we are pleased to support them as they collaborate to grow their business and best serve client needs,” said Ron Krueger, President of Cetera Financial Specialists. “This partnership is an example of Cetera bringing advisors and firms together to achieve mutual growth while defining new and innovative ways to help clients achieve their financial goals. We look forward to many shared successes as Farpointe and DBFS navigate clients and business owners through the intersection of financial advice, insurance and tax planning.”

“DBFS’ one-stop tax, wealth and insurance platform enables a fully integrated offering to clients, positions us well for additional future alliances, and sets us up to be the continuity solution for Farpointe’s affiliated advisors and a seamless succession plan for professionals in need of an exit strategy,” said Brian Stern, co-founder of Farpointe. “The joint venture also allows us to be in the market immediately with a world-class wealth, retirement and benefits platform for individuals and businesses.”

DBFS Managing Partner Joe Johnson added, “Our partnership with Farpointe will allow us to help more clients and expand our tax and wealth planning approach to a national footprint. This type of venture is innovative in the industry and highlights Cetera’s commitment to actively facilitating advisor growth through meaningful strategic alliances.”

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The joint venture is the latest example of Cetera’s efforts to bring advisors together and invest alongside them to achieve success. In October, Cetera completed a minority investment into CCR Wealth Management, a $2.5 billion AUM practice led by top advisor David Borden, which is designed to help CCR Wealth Management accelerate it business growth. The partnership builds on a longstanding relationship between Cetera and CCR Wealth Management that started in 2000. Cetera also partners with advisors to provide a suite of succession solutions, including advisor-to-advisor support, business continuity solutions and practice monetization.

Farpointe, co-founded by Stern and Scott Rawlins, has 13 affiliated offices nationwide and became an independently owned business within Cetera’s financial professional network in December 2020DBFS was established and affiliated with CFS in 1999. Designed specifically for tax professionals who implement wealth management services into their practice – or are looking to do so – Cetera Financial Specialists offers a unique and consultative model that takes all aspects of an advisor’s business into account.

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