ClarityPay and Diamonds International Launch Branded Credit Program Across Destinations

Omnichannel program brings seamless financing to guests across international port locations and aboard leading cruise lines.

ClarityPay, a provider of tailored point-of-sale credit solutions, announced a partnership with Diamonds International®, a leading fine jewelry retailer, to launch their branded financing program across its network of more than 125 stores on leading cruise lines and in international port locations.

ClarityPay powers the Diamonds International Financing Account, offering instant approvals up to $50,000 and a wide range of financing options, including True 0% offers with coverage across all customer segments.* From ship to shore, the program is designed for a buying experience that allows travelers to seamlessly make considered purchases and return to enjoying their trip.

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“ClarityPay took the time to really understand our customer journey end-to-end and what was going to make a difference, including marketing, an intuitive customer and sales associate experience, and the technology needed to work internationally and at sea,” said Elchonon Shagalov, Chief Commercial Officer at Diamonds International. “Their commitment to developing a program that truly delivered on our buyer experience goals is what set this partnership apart.”

“Diamonds International’s customers are travelers making meaningful purchases in extraordinary settings, and the financing program should match that,” said Tom Carter, Chief Commercial Officer at ClarityPay. “We’re proud to provide a sophisticated, omnichannel experience at scale, delivering a tailored and branded financing program that performs across ports, ships, and online channels.”

Beyond the point of sale, ClarityPay and Diamonds International are collaborating on integrated marketing to engage customers before, during, and after their voyage, creating touchpoints that extend the brand relationship across the full travel journey. This includes working alongside leading cruise line partners to reach guests at key moments throughout their trip, with a broader expansion to follow.