Main Street announces the latest release of its marketing & engagement hub for financial institutions, Connect by Main Street™.
Main Street, Inc., a trusted partner to financial institutions for more than 25 years, announced the nationwide availability of Connect by Main Street™, a marketing and engagement hub designed exclusively for the needs of community-based financial institutions.
Built to support organizations with limited marketing resources, Connect brings together print marketing, email marketing, core data access, and performance tracking into one integrated platform. The solution enables financial institutions to plan and execute targeted campaigns more efficiently while maintaining visibility into results across channels.
Financial institutions face increasing pressure to modernize outreach while managing tighter budgets, smaller teams, and complex data environments. Connect was developed to address these challenges by providing a right-sized platform that simplifies marketing without sacrificing effectiveness.
“Communicating effectively shouldn’t mean juggling tools or finding workarounds,” said Ted Walton, President of Main Street, Inc. “Connect simplifies it all by bringing data, campaigns, and performance insights together in one place – supported by the same service and industry know-how our clients have counted on for decades.”
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Unlike generic marketing platforms, Connect is purpose-built for financial institutions. The platform is designed to integrate with core banking systems, reducing manual data requests and enabling marketers and executives to access account holder data for outreach without extensive IT involvement. This approach helps institutions move faster while maintaining consistency and control.
Connect also distinguishes itself by supporting both digital and print marketing in one platform. Financial institutions can launch targeted email campaigns alongside direct mail efforts such as postcards and letters, without managing additional vendors or minimum print requirements. This multi-channel approach reflects the need for diverse outreach.
In addition to campaign execution, Connect provides clear visibility into engagement and outcomes. Institutions can track email engagement, monitor product adoption tied to specific communications, and export reports to support internal reporting and decision-making.
Connect by Main Street is available to financial institutions nationwide, including community banks and credit unions seeking a more practical approach to modern marketing. Institutions can choose a platform configuration that fits their size, goals, and budget, with the flexibility to scale over time.
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