By Joining Dynasty, TruClarity President & CEO Pamela Stross and Her Team Bring Expertise in Advisor Transitions, Culture, and Development Strategies to Dynasty’s Expanding Service Roster
Dynasty Financial Partners announced that the firm has entered into an exclusive non-binding letter of intent to acquire TruClarity Management Solutions, based in St. Petersburg, Florida. Founded in 2015, TruClarity is a leading solution for U.S. financial advisors seeking independence. Since its inception, TruClarity has guided dozens of financial advisors to successful breakaway outcomes.
“We look forward to welcoming Pam and her team to the Dynasty Network as we transition the business.”
Upon completion of the transaction, TruClarity President and CEO Pamela Stross intends to join Dynasty as a consultant. In addition to adding Ms. Stross, Dynasty intends to acquire TruClarity’s intellectual property and add select team members to the Dynasty team.
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“At Dynasty, we are pleased to have executed an LOI to acquire TruClarity. The firm has unique capabilities in the independent space, impressive team members, and are deeply committed to servicing their RIA clients,” said Dynasty’s Head of Corporate Development, Sam Anderson. “We look forward to welcoming Pam and her team to the Dynasty Network as we transition the business.”
Dynasty is proud to be an advocate for female advisors becoming independent business owners and CEOs. As a senior leader in space, Ms. Stross will assist in these efforts. In early February 2023, the Dynasty Women’s Network hosted over 100 women from the Dynasty Network in St. Petersburg, FL, for two days of networking, professional development, and fun to help raise awareness around the RIA space being a wonderful place for women in finance.
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“I am excited for the opportunity to partner with the amazing team at Dynasty Financial Partners. They have been leaders in wealth technology, platform services, capital, and business practice management offerings in the RIA space for over 12 years now. I look forward to working with them to continue to help power the independent movement, and in particular, to help inspire more female advisors to find their way to the independent side of our business,” said Pam Stross, President and CEO of TruClarity.
“We look forward to the opportunity to welcome TruClarity to the Dynasty Network. Given Dynasty’s leadership and scale as the largest integrated platform services company serving the RIA space, we will continue to selectively look at acquisition opportunities with an eye towards providing better service to our RIA clients, helping them better care for their clients, and assisting them in building better businesses while continuing to grow our network of RIAs,” added Justin Weinkle CFO of Dynasty.
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