First Financial Bankshares has announced that its wealth services company, formerly known as First Financial Trust, is now operating as First Financial Wealth Management. The name change takes effect immediately and will be reflected across all communications, locations, and materials over the coming months.
First Financial Wealth Management reflects the breadth of what we do each day, and what we have always done, for families across generations.”
— David Bailey
The change is a clarification, not a restructuring. The team, services, locations, and leadership remain unchanged. First Financial Wealth Management continues to offer investment management, retirement planning, trust and estate administration, mineral management, real property management, and fiduciary services across nine Texas markets, the same offerings the Company has had since 1927.
“First Financial Trust was a name that no longer told our full story,” said David Bailey, President and Chief Executive Officer of First Financial Bankshares. “Our clients trust us with their investment portfolios, their family ranches, their mineral rights, and the legacy they want to leave behind. First Financial Wealth Management reflects the breadth of what we do each day, and what we have always done, for families across generations.”
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The updated name better reflects the full range of services First Financial has provided its clients for generations, including investment management and retirement planning, as well as mineral management, real property, and estate administration. First Financial Wealth Management unifies the bank and its wealth services under a single, clear identity, making it easier for clients and communities to understand everything available to them.
“First Financial Wealth Management is the right name for a narrative that has been unfolding for decades. We have always been a full-service wealth partner. The refreshed name better reflects how we work with clients, and how we have been serving them for almost a century,” said Lon Biebighauser, President of First Financial Wealth Management.
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