Engine by Gen to power real-time compliant financial insights and recommendations in Copilot-powered Discover feeds
Gen, a global company dedicated to powering Digital Freedom, announced it is integrating Engine by Gen directly into Microsoft products like Copilot, MSN and Bing, bringing trusted, compliant financial information and relevant offers into AI-powered experiences across Microsoft. The integration helps provide easier access to trusted, personalized information that empowers users to make more confident financial decisions.
“AI is quickly becoming a common place people turn for financial decisions, from choosing a credit card to evaluating savings options,” said Travis Witteveen, Head of Products and Portfolios at Gen. “By bringing Engine into Microsoft Discover feeds, we’re ensuring people get accurate, personalized financial guidance directly within the digital experiences they already use.”
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As part of this collaboration, Engine by Gen will:
- Add to Copilot’s intelligence layer, ingesting key compliant product terms and offer details from Engine.
- Be a grounding source to host a comprehensive, regulatory refreshed financial product catalog, starting with credit cards, deposits, loans, insurance and more.
- Deliver a seamless path to financial product recommendation, with no data leakage and no added compliance burden on Microsoft or the financial institutions.
“As AI supports people in more complex, real-world decisions, the guidance it provides must be grounded in accuracy and compliance,” said Ganga Venkatasubramanian, Partner Product Group Manager, Microsoft. “This marks an important step toward a future where AI can responsibly guide consumers through important financial choices with confidence.”
Engine by Gen is starting to roll out across Microsoft surfaces with additional Engine-powered Copilot experiences expected in the future.
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