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MeridianLink Announces Marketing Automation Product Advancements

MeridianLink Announces Marketing Automation Product Advancements

Enhancements to MeridianLink Engage—the marketing automation component of the company’s multi-product platform, MeridianLink One—empowers financial institutions with personalized data and campaigns to build deeper connections with consumers and grow their customer base

MeridianLink, a leading provider of modern software platforms for financial institutions and consumer reporting agencies, announced the expansion of its MeridianLink Engage platform. These new advancements to the Company’s marketing automation solution save valuable time in the pre-screening and deposit account opening process and enable customers to launch targeted marketing campaigns faster, delivering the right offers at the right time to consumers.

“I’VE RUN PRESCREENS IN-HOUSE FOR THE PAST SIX YEARS, SO WHEN WE HAD AN OPPORTUNITY TO PARTNER WITH THE ENGAGE TEAM AND LOOK AT STREAMLINING PROCESSES, IT WAS NOT ONLY THE RIGHT TIME BUT THE RIGHT FIT”

“In today’s economy, delivering personalized offers for solutions that consumers need at the moment they need them is more important than ever,” said Devesh Khare, chief product officer at MeridianLink. “That’s why we continue to expand the capabilities of MeridianLink Engage as an important part of our MeridianLink® One multi-product offering. We are dedicated to helping our customers drive growth, reach their target audiences, and adjust campaigns to meet changing business and consumer needs.”

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New Engage features include:

  • Integration with MeridianLink® Opening — Engage can now use the same frictionless offer acceptance experience for clients running deposit account origination campaigns in addition to the lending campaigns already offered through the MeridianLink® Consumer integration.
  • Home Banking/Online Banking Integrations — Engage allows customers to incorporate targeted campaign messaging to key audiences when they log in to online or mobile banking systems. In addition to the direct mail and email channels originally available, Engage now makes it possible for financial institutions to distribute product offers to qualified consumers through notifications when they log in to their online banking platform. If the consumer is interested, they are redirected to a pre-filled approval form with a single click.
  • Expanded Credit Bureau Integration — At launch, Engage was integrated with Experian for pre-screen campaigns. MeridianLink has now expanded integration to Equifax, so clients who have a preferred relationship with the credit bureau can now take advantage of the pre-screen campaign option.
  • Expanded Lending Campaign Options — At launch, personalized URLs (PURLs) for each member of a campaign were available only for use in pre-screened lending campaigns. MeridianLink has now added the ability to take advantage of QR Codes and PURLs in communications for all lending campaigns, including invitations to apply, credit line increase programs, and prescreen campaigns targeting prospective members or customers, extending the improved consumer experience for all lending campaign types.

“I’ve run prescreens in-house for the past six years, so when we had an opportunity to partner with the Engage team and look at streamlining processes, it was not only the right time but the right fit,” said Christine Wright, creative services manager at FedChoice Federal Credit Union. “Engage allows us to save time in each step of the prescreen process, and we are now launching campaigns 15-20 days quicker than before. PURLs and QR codes were also so well received by our members! Because the application is secure and a large portion is pre-populated, they no longer have to put in the same level of effort to complete the prescreen process as they did before.”

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Engage optimizes resources for a financial institution’s marketing efforts, enabling them to remove challenging data silos and the cumbersome need for IT support for data pulls, sorting, and manual reporting for marketing campaigns. Engage’s recent advancements have made it possible for clients to further grow their new customer base through expanded channels and digital integrations. Using Engage, clients have a single platform to offer consumers multiple lending, account, and card opportunities through advanced data segmentation and streamlined execution, saving valuable time and increasing consumer share of wallet.

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