Team Previously Managed Approximately $350 million in client assets; Major Emphasis on Marketing with Move to Independence
A Philadelphia financial planning team announced that they have partnered with Dynasty Financial Partners and are launching an independent wealth management firm, Presilium Private Wealth.
“We welcome Jerry, Brook and their team to the Dynasty Network and are thrilled to say that Presilium Private Wealth is Powered by Dynasty”
Presilium Private Wealth is an independent wealth management firm, providing people with simplified solutions backed by detailed financial plans. Four professionals from Merrill Lynch are joining Presilium Private Wealth, including 2 advisors: Jerry Davidse, CFP® and Brook Hart, CFP®. Accompanying the two advisors are Jackie Ellison, serving as Vice President of Operations, and Kelley Casper, serving as the Vice President of Client Experience.
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According to Jerry Davidse, Chief Executive Officer, “The COVID-19 pandemic gave us the chance to step back and think about our experience over the past 20 years and how we will serve clients over the next 20. We feel closer than ever with our clients after successfully navigating a very volatile market and having deep conversations with them about what is most important to them and their families. We have amazing clients and feel that we can now serve them even better.”
As an independent firm, the Presilium team works in an open architecture, allowing them to identify, evaluate and recommend the most appropriate solutions from an unlimited array of resource partners like Dynasty Financial Partners. They also plan to utilize social media and video capabilities to communicate with their clients going forward.
“We are now able to work with a wide variety of experts to build, and refine, the ideal client experience,” remarked Brook Hart, President and CCO. “We are particularly interested in developing sophisticated digital media strategies to leverage industry trends and meet our clients where they are most interested. Also, our investment platform, technology, planning software, and our new ability to customize will allow us to provide the highest level of service to our clients.”
“We welcome Jerry, Brook and their team to the Dynasty Network and are thrilled to say that Presilium Private Wealth is Powered by Dynasty,” said Shirl Penney, CEO of Dynasty Financial Partners. Further, he said “This next generation team at Presilium moving to a fully independent RIA model is further evidence of the ongoing movement of advisors choosing the option they feel is best for their clients, their team, and their families.”
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John Sullivan, Managing Director of Network Development at Dynasty, shared the following: “We believe Presilium Private Wealth will transition seamlessly to the fully independent RIA model and could not be prouder to have them join our distinguished network. As mentioned, the cutting-edge technology and tools they now have access to will enhance their client experience and will resonate with prospects as they build out tech-enabled marketing capabilities to further expand their business. This team is very well positioned in the markets they serve, and we envision significant growth of their business in both the short and long term.”
Fidelity Institutional® will serve as Presilium Private Wealth’s custodian. Fidelity Institutional provides a comprehensive clearing and custody platform, brokerage services, trading capabilities, and practice management and consulting to registered investment advisors (RIAs), including strategic acquirers and professional asset managers, as well as retirement recordkeepers, broker-dealer firms, banks, and insurance companies.
“Through the launch of Presilium, Jerry, Brook, Jackie, and Kelley are creating a team that is dedicated and focused on helping clients accomplish their life goals,” said David Canter, Head of the RIA and Family Office Segment for Fidelity Institutional. “Transitioning to independence will allow them the freedom to bring their firm’s vision to life, and we are delighted to be involved in that journey along with Dynasty, who has been a champion of independence throughout the years.”
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