Finance News

Triumph Bancorp Rebrands to Triumph Financial

Triumph Bancorp Rebrands to Triumph Financial

Triumph Business Capital, Triumph Insurance Group and Triumph Commercial Finance consolidate to form new brand – Triumph

Triumph Bancorp, Inc. announced the completion of an extensive rebranding effort, including a change of the company name to Triumph Financial, Inc. Prior to the market open on Dec. 2, 2022, the Company’s common stock will begin trading on NASDAQ under the ticker symbol “TFIN.” This will replace the Company’s current ticker symbol for its common stock “TBK,” which has been used since its initial public offering in November 2014.

In addition to the Triumph Financial rebranding, the brands Triumph Business Capital, Triumph Insurance Group and Triumph Commercial Finance have consolidated factoring, insurance and banking services for the transportation industry to go to market as a single brand – Triumph.

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“The new Triumph Financial name and logo reflect our evolution from a bank holding company to a financial and technology company focused on payments, factoring and banking,” said Aaron P. Graft, vice chairman and chief executive officer of Triumph Financial. “The Triumph brand consolidation is much more than a name change and logo update. It reinforces our commitment to providing the transportation industry with access to the tools and services they need to grow their businesses.”

“As we look to the future of transportation, we want to make our total service offering as explicit as possible – that Triumph can support and serve growth-minded transportation companies of all sizes or years in business, and in ways that go beyond faster financing,” said Geoff Brenner, president of the Triumph factoring division. “This brand consolidation demonstrates our commitment to being a more holistic financial partner to the companies we serve. We are uniquely positioned to deliver additional value through a combined offering of invoice factoring, fuel discount programs, truck and cargo insurance, and access to equipment finance, banking and treasury management services. The newly formed Triumph enables us to deliver that stronger message to our current clients and the business we believe we are in a better position to now earn.”

In addition, the Company’s depositary shares, each representing a 1/40th interest in a share of the Company’s 7.125% Series C Fixed-Rate Non-Cumulative Perpetual Preferred Stock, will begin trading on the Nasdaq under the ticker symbol “TFINP” prior to market open on Dec. 2, 2022. This will replace the Company’s current ticker symbol for such depositary shares, “TBKCP,” which has been used since the issuance of such depositary shares in June 2020.

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No action by the Company’s shareholders is required with respect to either ticker symbol change. The Company’s common stock and Series C Preferred depositary shares will continue to be listed on the Nasdaq, and the respective CUSIP numbers will remain unchanged.

Triumph Financial and the consolidated Triumph brand are accompanied by new visual identities and websites that will relaunch this month. These rebranding efforts culminated in an eventful year for Triumph Financial, which also saw the addition of its internal tech-lab TriumphX and the launch of TriumphPay’s payments network and brand.

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