Nearly $6 billion credit union continues to grow personalized and innovative wealth management services for its members through partnership with CFS
CUSO Financial Services, L.P. (CFS), a subsidiary of Atria Wealth Solutions, and Wescom Credit Union (Wescom) announced that Wescom Financial Services (WFS) will transition its broker-dealer services to CFS under a dual program model. CFS will continue to partner with WFS in a dual program service model in which CFS will provide the technology platform, investment products and solutions, training and compliance oversight for their investment program. Established in 1934, Wescom serves more than 200,000 members with nearly $6 billion in assets from its 24 branches throughout Southern California.
Enabling a higher-touch member experience
“Our mission as a financial institution is providing personalized and innovative service to help our members achieve their financial goals and freedom. The transition to a dual program at CFS allows us to focus even more on the member experience and ensure we are meeting our members exactly where they want to be met. There is a great deal of complexity running a broker-dealer and having a partner like CFS to manage the broker-dealer complexities so we can continue to focus exclusively on the member experience is our ideal solution,” said Jonathon Allen, WFS President.
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Mr. Allen continued, “We are thrilled to transition to our new dual program relationship with CFS, which gives us access to award-winning technology for both our members and financial professionals, first-class compliance teams, service and support empowered by technology but powered by people, a robust operations infrastructure and, most importantly, CFS’ unmatched expertise in the credit union vertical.”
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A seamless transition for Wescom members
WFS’ transition to a dual program relationship with CFS does not impact members’ investments or the way they access accounts, and members will continue to work with their existing financial professional.
“Our relationship with Wescom is one of our most long-standing and cherished relationships. For more than two decades, we’ve grown and evolved together as the marketplace and regulatory environment have also evolved, so we are honored that Wescom is continuing its partnership with our firm,” said Valorie Seyfert, CFS President & Co-Founder. “We are pleased to take this next step with Wescom and look forward to another two decades of collaboration and partnership together.”
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