Financial Services Agency Appoints New US Corporate Communications Lead

Cognito, an international financial services communications and marketing agency, announced the appointment of new leadership for its Corporate Communications practice in the US.

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“This is a very exciting opportunity for me to work with an impressive team of consultants and blue-chip clients across the financial, professional and technology services industry”

Sean McCarthy has joined Cognito as Executive Vice President with responsibility to build the agency’s corporate communications consulting business in the US. Reporting to Cognito’s US President Rowan Benecke, McCarthy will also serve on the agency’s US Management Team.

“Sean joins Cognito at an exciting time to build on our solid recent growth in the US, while working with marquee clients facing complex stakeholder engagement challenges and opportunities,” said Rowan Benecke, President of Cognito US. “Sean brings deep experience in corporate reputation management, restructurings and transformations, brand building, ESG positioning, employee engagement and crisis and issues management. Sean’s expertise helping C-suite leaders navigate evolving stakeholder expectations while advancing their business interests offers a compelling proposition to our clients.”

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Sean was previously Chief Communications Officer and External Affairs Director at the United Arab Emirates’ largest publicly listed company, TAQA Group, where he oversaw the company’s global communications team across 11 countries. Prior to TAQA, Sean held senior US corporate communications roles at Burson-Marsteller, Weber Shandwick, Edelman and MSL. With more than 15 years of experience, he is an expert in corporate reputation management, helping public, private and government-owned organizations build trust.

“This is a very exciting opportunity for me to work with an impressive team of consultants and blue-chip clients across the financial, professional and technology services industry,” said McCarthy. “I look forward to building a world-class set of consulting services and broadening our client counsel with leading corporate communications and integrated marketing campaigns across paid, earned, social and owned channels.”