B2B Fintech News

Marble Licenses Its Proprietary Marble Connect API With Vinn Auto

Marble Licenses Its Proprietary Marble Connect API With Vinn Auto

 Marble Financial Inc., an AI-driven financial technology company that educates and helps consumers better understand and manage their current cash flow and credit towards a better financial future, is pleased to announce further expansion of Marble Connect into the automotive industry by licensing its proprietary API with vehicle e-commerce marketplace VINN Auto to supply hundreds of automotive dealerships and thousands of customers nationwide, direct access through Marble Connect to Marble’s proprietary financial wellness platform, MyMarble.

Connect is Marble’s proprietary and innovative B2B white-label integration product that provides a customized, AI-driven personal finance solution that connects the MyMarble platform into the partner’s customer journey and product offering. It offers consumers their free credit score, financial health report, real-time plans, and recommendations to make a positive impact on their overall credit worthiness to gain access to their company’s financial products and services. Utilizing a personalized AI-driven experience, VINN Auto connects thousands of Canadians to hundreds of automotive dealerships in a way that is more efficient without having to take on any inventory. During this process, customers can get advice from experts on their budget and then receive personalized quotes based on their unique needs and lifestyle preferences that are specific to them.

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With a global semiconductor microchip shortage and the new car industry taking a significant hit due to pandemic-related factory closures, the demand and consumer competition for new and used vehicles has reached an all-time high1. However, more efficient solutions that supply live inventory such as VINN Auto have seen their customer base grow 1400% YoY. Finding the right vehicle is only one piece of the puzzle, with a growing need for complementary financial wellness solutions such as MyMarble to empower VINN Auto customers to know where they stand when it comes to approval. Marble Connect’s lending platform will ensure customers not only find their perfect match but also get approved much faster.

Marble Connect will automatically enroll VINN Auto’s growing customer base into MyMarble to provide its shoppers, experts and automotive retailers with a comprehensive financial overview and likelihood of approval using its proprietary risk scoring and analysis. Marble Connect will also aid in proving long-term brand loyalty by empowering customers through MyMarble’s programs, guidance, and tools to achieve the credit score, debt, and budget targets needed for approval or improved interest rates in the future.

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“Partnering with a rapidly growing and service-driven marketplace like VINN Auto is very exciting for Marble,” says Doug Tanner, Marble’s VP of Business and Corporate Development. “Most of us know firsthand that the financial aspect of getting approved for a new vehicle is the most stressful part. The combination of Marble and VINN’s technology is not only going to solve this problem but also accelerate healthy growth for both businesses.”

“After initial success matching our automotive customers with Marble’s financial health products, we’re excited to further the partnership through the use of Marble Connect,” VINN Auto CEO, Caleb Bernabe. says “Having transparent access to your credit score is an essential part of the car-shopping process, and we’re excited to offer this option to thousands of VINN shoppers.”

Under the terms of the agreement, all VINN Auto Marketplace customers will automatically be enrolled as a member in the MyMarble Platform through the Marble’s Connect API. This provides Marble with a new low-cost acquisition channel for both new members and associated data. Customers of the VINN Auto Marketplace benefit from access to Marble’s SaaS based financial health and literacy products and services, enhancing Marble’s monetization opportunities.”

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[To share your insights with us, please write to sghosh@martechseries.com ]

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