Powers adds broader financial services category expertise and performance marketing leadership
MERGE, a premium storytelling technology company, announced that experienced veteran, Rob Powers, is joining the agency as Executive Vice President of the Financial Services practice area. Powers will be responsible for leading the agency’s Financial Services accounts and bringing clients commercial solutions that drive traffic and transactions by merging storytelling and technology.
“I believe that marketing should, first and foremost, be fun, and our shared work environment should be a space where we really like working together as a team and with clients to build meaningful relationships”
“Rob’s expertise in performance marketing, data and technology enhances our ability to drive traffic and transactions for our financial service clients,” said Patrick Venetucci, Chief Executive Officer of MERGE. “His broad category experience across retail banking, insurance, cards and asset management has given him a wealth of insights about financial consumers and customers, which we will leverage for our clients.”
Rob brings more than 15 years of executive-level experience in data-led, result-oriented sales and marketing business development. Most recently, he was at Epsilon, where he oversaw a large group of accounts in financial services, including Comenity Direct, KeyBank and TIAA. Rob brings with him deep experience in all aspects of performance marketing, ranging from email, direct, display and search-to-social, as well as the ability to leverage and integrate data and technology. Earlier in his career, Rob worked at several digital-first agencies, such as Digitas, Modem and Moxie, as well as traditional agencies such as DDB and McCann, where he worked on accounts such as American Express, Verizon, IBM and Coca-Cola.
In this new role, Powers will partner with senior-most clients on the “wealth” side of the MERGE business. He and his team will leverage data, technology and storytelling to anticipate the needs of prospective clients in this category and accelerate conversations that drive positive business results. He will play an integral part in establishing best practices in communication to target all of the components of growth in the financial services industry.
“I believe that marketing should, first and foremost, be fun, and our shared work environment should be a space where we really like working together as a team and with clients to build meaningful relationships,” said Powers. “I look at the world from a platform of growth, and MERGE’s mentality and focus on promoting health, wealth and happiness to the world aligns with my goals as a marketer. I look forward to taking the extensive foundational work that has been laid before me in the financial services side of the business and begin to codify it into a well-oiled practice within the agency.”