New platform includes a proprietary CRM system, client portal, marketing automation, and compliance and back-office support to provide advisors with unprecedented efficiency
Savvy Wealth, a digital-first platform designed for financial advisors to modernize human financial advice, and the parent company of Savvy Advisors Inc. (“Savvy”), a national registered investment advisor (RIA), unveiled its new, fully integrated advisor platform powered by artificial intelligence (AI). This comprehensive solution brings advisors’ daily workflows into an intuitive, user-friendly dashboard.
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“As one of the fortunate few to experience the advisor platform in its early stages, I’m pleased to confirm it’s been nothing short of a game-changer for me”
Harnessing the power of generative AI, the new platform efficiently automates and streamlines processes like new account onboarding, client portfolio recommendations, ongoing financial planning, and personalized communications across multiple marketing channels. Supported by Savvy Wealth’s proprietary AI-powered CRM, it caters to modern advisors serving high-net-worth clients, providing them with the necessary software and tools to customize service offerings and strengthen client relationships.
“Wealth management industry data tells us that ‘all-in-one’ platforms have failed to gain significant market share. Realizing the largely untapped potential of AI-driven efficiency, we saw an opportunity for our talented team to change that narrative and build our own solution from the ground up,” said Ritik Malhotra, co-founder and CEO of Savvy Wealth. “Listening to our advisors, we designed our platform to eliminate the challenges caused by fragmented technology, double data entry, and manual workflows that have historically plagued advisors and hindered their growth.”
Savvy Wealth’s AI-powered advisor platform aims to revolutionize the way advisors manage, operate, and scale their business. Its new technology offerings include:
- In-House Built CRM: Consolidating various client and prospect data sources into a single interface, Savvy Wealth’s AI-driven CRM dramatically reduces manual data entry. This nimble solution is able to run powerful and complex automations, specifically tailored to the needs of Savvy’s advisors, to provide enhanced client engagement and relationship management.
- Client Communication and Marketing Automation: By leveraging the capabilities of cutting-edge AI technology such as GPT-4 within its CRM, Savvy Wealth ingests data from various sources to create personalized outbound marketing campaigns. Additionally, the CRM enables the generation of investment and planning recommendations that Savvy’s advisors can utilize to cultivate stronger relationships and establish trust with prospects and clients.
- Intuitive Client Portal: Distinguishing itself from legacy solutions, Savvy Wealth’s easy-to-use interface is designed to increase client engagement by offering a unified experience that’s directly integrated into its technology stack. The self-service portal increases efficiency and reduces pain points with document signing and sharing, reporting, and advisor-client communication.
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In addition to the new advisor platform, Savvy Wealth’s technology stack includes tax-optimized, risk-adjusted portfolios thanks to the recent launch of Savvy Direct Indexing. This tool enables Savvy’s advisors to build personalized, tax-efficient, values-aligned portfolios customized to their high-net-worth clients’ unique environmental, social, and governance (ESG) preferences. Comprehensive in scope, Savvy Wealth’s platform also offers held-away retirement account management, trust and estate planning, financial planning, and investment management solutions that provide access to several alternative asset classes.
Savvy Wealth also provides the software backbone that enables growth-minded advisors to streamline back-office tasks with its internal operations team, including performance reporting, compliance and more. Using generative AI, Savvy Wealth simplifies many compliance-oriented tasks that traditionally involve manual data entry, note-taking, and logging of client communications, simplifying the overall process.
“As one of the fortunate few to experience the advisor platform in its early stages, I’m pleased to confirm it’s been nothing short of a game-changer for me,” said Brent Boden, Principal Wealth Manager at Savvy Advisors who focuses on medical professional clients. “I’ve used other systems in the past, but none have come close to the efficiency and ease of use that the advisor platform offers. At Savvy, I have everything I need for my practice in one centralized place and it’s clear to me that this integrated technology represents the future of wealth management.”
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