Vanguard announced it has completed the acquisition of Just Invest, a provider of tax-managed, tailored wealth management technology. Just Invest’s offerings, including direct indexing platform Kaleidoscope™, provide financial advisors with technology solutions that cater to their clients’ unique financial needs. The acquisition adds direct indexing, or personalized indexing, capabilities to bolster Vanguard’s world-class investment product lineup and service offering for advisors.
“Financial advisors understand that each client’s circumstances and values are personal,” said Tom Rampulla, managing director of Vanguard Financial Advisor Services. “We are excited to integrate Just Invest’s personalized indexing offering into our intermediary business and help advisors unlock new ways to tailor client experiences and provide value.”
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Personalized indexing capabilities at Vanguard will initially be implemented within Vanguard’s $3 trillion financial intermediary business, Financial Advisor Services, which serves registered investment advisors (RIAs), banks, and broker-dealer financial advisors. Through its decades-long partnership with U.S. financial intermediaries, Financial Advisor Services provides investment products, research, thought leadership, model portfolio capabilities and strategies, and portfolio analytics tools and consultations.
“Just Invest has always focused on empowering financial advisors with the technology they need to care for clients’ financial futures,” said Jonathan Hudacko, CEO of Just Invest. “We are excited that Vanguard shares in that mission, and we look forward to expanding the value we bring to financial advisors together.”
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In 2020, Vanguard and Just Invest launched a direct indexing pilot program for RIAs. The pilot, which utilized Just Invest’s large-scale data analysis, quantitative algorithms, and risk modeling, garnered positive feedback and sustained interest from advisors.
The acquisition reflects Vanguard’s commitment to innovation through client service, technology, and product development with the aim of creating a world-class client experience and driving better investment outcomes.
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