Yimba a FAST (Fintech As a Service Technology) company, and Railsbank, the leading global Banking-as-a-Service (BaaS) platform, are joining forces to provide customers with products and services that will enhance their digital wallet experience with the likes of Apple Pay, Samsung Pay and Google Pay.
Under a new strategic partnership between the two companies, all customers of Railsbank can benefit from Yimba’s state-of-the-art digital wallet marketing platform.
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Yimba, launched in 2019, has developed an award-winning software platform that embraces the accelerated adoption of contactless payments to enhance the customer experience. It is supported by CRM and marketing capabilities that are uniquely delivered via a cloud-based system and integrated directly across the proprietary payment networks.
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For Yimba, the partnership will provide complementary services to the growing number of products already provided by Railsbank and also rapidly expand partners utilising its services.
Commenting on the partnership, Yimba CEO Robert Dowd said: “The Yimba proposition has really struck a chord with our customers. We are working with multiple organisations and have support from the networks and wallets across the global marketplace. Moving forward, we aim to expand our portfolio of partners and also offer consumers a broader array of additional products and services. The partnership with Railsbank will greatly facilitate this growth.”
Louisa Murray, Railsbank COO UK and Europe, added:
“We are delighted to be a partner of the Yimba team who, like us, are pioneers in the financial services arena. We have worked closely with them on this latest innovation and believe it will be welcomed by all financial sectors, including networks and digital wallet providers who will quickly see the potential of this new and compelling digital wallet-based marketing platform.”
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