The partnership will enable one of the most prominent credit-card-as-services provider to enrich its reward suite to include dozens of crypto assets
Zero Hash announced their partnership with Deserve, a credit-card-as-service fintech startup headquartered in Palo Alto. Deserve is leveraging Zero Hash’s crypto rewards API driven infrastructure to natively enable Deserve’s partners to offer crypto rewards on any credit card purchase.
Current customers of early adopters of Deserve’s Digital First Card API include global, modern card issuing platform, Marqeta, leading women’s advocacy group, Seneca Women, rewards and payments innovator, Vertical Finance, and a global investment app, BlockFi. Zero Hash’s infrastructure will power Deserve’s cryptocurrency rewards services, handling the entire back-end complexity and regulatory licensing required for Deserve to offer digital asset products. The integration of services will allow Deserve partners to offer crypto rewards in assets such as Bitcoin, Ethereum and many more. Zero Hash currently supports over 30 digital assets.
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“We are thrilled to be launching an innovative credit card feature designed for crypto enthusiasts and novices alike. Through rewards and payments, we are introducing a new asset class to the consumers in an easy-to-use and low-risk way,” said Deserve Founder and CEO Kalpesh Kapadia.
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“Zero Hash’s mission is to empower innovators like Deserve to focus on developing impactful crypto user-experiences while we abstract away the complexities of regulatory compliance and technical lift. Our thesis is very simple: every financial services firm will offer digital assets within the next two years, and we are honored to support Deserve in leading the way,” added Edward Woodford, CEO and Co-founder of Zero Hash. Zero Hash API-first solutions are completely customizable, allowing Deserve’s credit card partners to customize their rewards program as an incentive for utilization, purchases in specific categories or any other actions that can be digitally captured via API.
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