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The Evolving Impact of AI On The FinTech Industry

AI innovations in FinTech are changing from a simplistic focus on automation to an analytical tool for processing complicated financial data. This indicates a paradigmatic shift from using AI for repetitional tasks toward curating sophisticated strategies and executing complex decision-making processes.

A chronological trajectory of AI’s application in FinTech will provide a better understanding of its evolving impact on the finance sector.

The Early Collaborations Between AI and FinTech

Initially, AI’s primary role involved automating simple tasks to enhance efficiency and productivity across financial services. The impetus was to speed up routine operations for more convenience to customers and businesses.

The first wave of AI’s contribution to finance was symptomatic of the first workshop that officially recognized AI.

The 1956 Dartmouth Summer Research Project wanted “a machine (to) behave in ways that would be called intelligent if a human were so behaving.” However, the 50th-anniversary conference report reflected, “the 1956 summer research project fell short of expectations”.

Similarly, when developers first applied AI to financial applications in the 1980s, it inaugurated a new chapter in FinTech history. The AI-based Expert Systems simulated human decisions for better financial management but had its fair share of precision problems.

However, it kickstarted a series of AI developments in FinTech to improve its offerings and services. Cut to today, AI offers customized tools and solutions with robust analytical frameworks to bolster security, data-driven predictions, and decision-making.

Read More : Global Fintech Series Interview with Dagan Osovlansky, Chief Product Officer at ThetaRay

The Current Scenario Of AI-FinTech Applications

To begin with, AI systems have significantly improved to offer intricate data analysis and pattern predictions for precise market forecasts. This has made a major impact on understanding customer behavior, offering tailored services, and predicting industry trends.

For example, AI can help companies gauge consumer patterns by studying their online transaction history and social media activity. It will help banks offer customized loans and other financial products that are meaningful for the intended consumer.

AI leverages machine learning (ML) to study huge data sets and provide real-time market insights. Consequently, it has transformed digital trading and made global markets more conducive to absorb shocks and uncertainties.

Some trading platforms use AI for high-frequency trading to execute transactions within seconds to avoid losses due to price slippage. It is beneficial in highly volatile situations like crypto trading where asset prices fluctuate frequently.

AI uses natural language processing (NLP) to assess broad investor sentiments by analyzing news inputs and social media updates. Thus, traders can benefit from AI-based trading platforms to make informed decisions by analyzing the market situation.

Similarly, AI has changed the conventional methods of credit rating analysis for retail and institutional investors. These AI protocols adopt a multi-pronged approach for data-driven analytics to offer a better credit and liabilities overview.

Banks and other FinTech apps can create sophisticated customer profiles with data points from educational backgrounds, job histories, and online behavior. This helps financial institutions to calculate accurate credit scores and dynamically adjust their credit policies based on real-time updates.

On the other hand, AI plays an important role in mitigating institutional security vulnerabilities and preventing financial fraud. AI can quickly identify suspicious transaction patterns by compiling historical data with its ML models and stop them immediately.

AI systems also offer round-the-clock monitoring of network traffic and routine financial activities, providing a strong surveillance infrastructure. This helps to predict potential threats or data breaches and adopt timely measures to thwart them.

Simultaneously, AI has improved customer experience through personalized financial services and minimized friction at every touchpoint. AI-powered virtual assistants demonstrate high-quality query comprehension and quick problem resolution, increasing speed and competency in the financial sector.

Moreover, AI automates customer onboarding, speeds up user verification procedures, and reduces entry barriers. Multiple financial applications have integrated AI into their systems to offer more efficiency for end-users.

For instance, Owlto Finance is an intent-centric interoperability protocol that provides seamless cross-bridging services with an AI agent. Users can effortlessly transfer crypto across 45+ blockchains powered by AI technology including the Bitcoin, Ethereum, and Solana ecosystems.

The Growth Potential of AI In FinTech

The future of AI in FinTech looks promising with a surge in adoption rates for its ability to increase overall productivity. AI usage jumped significantly after the Covid pandemic and the trend continues to grow strongly.

According to NVIDIA’s 2024 report, 91% of financial services are using AI for production and other user-oriented services. The global AI-FinTech market can reach $61.30 billion by 2031, growing at a CAGR of 22.5%.

However, recent evaluations have shown that the market is currently worth $44.08 billion and will cross $50 billion by 2029 with a CAGR of 2.91%.

Thus, AI is not just a hype with short-term benefits. On the contrary, AI can positively transform user experiences with its real-world applications in the financial sector. AI-FinTech collaborations will keep growing in the coming years to offer more unique services for customers and companies.

Read More : Four Technologies That Banks Must Consider to Compete with FinTechs and Neobanks

[To share your insights with us, please write to psen@itechseries.com ]

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