InsurTech News

Admiral Group Extends Guidewire Relationship to Support Digital Engagement With Customers and Producers

Admiral Group Extends Guidewire Relationship to Support Digital Engagement With Customers and Producers

Motor insurer deploys Guidewire digital applications to enhance operational efficiency and improve business agility

Admiral Group plc, one of the largest motor insurance providers in the UK, and Guidewire Software, Inc., provider of the industry platform general insurers rely upon, announced that Admiral has successfully deployed Guidewire InsurancePlatform Digital products, Guidewire CustomerEngage and Guidewire ProducerEngage.

Congratulations to @AdmiralGroup on their successful deployment of Guidewire #digital products, CustomerEngage and ProducerEngage #innovation #agile #omnichannel

An existing user of Guidewire’s policy administration and billing systems, Admiral has implemented the digital applications for its personal motor line of business, across all four core brands: Admiral,, Diamond, and Bell.

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“We have already deployed a modern technology platform for our policy management and billing processes, with Guidewire, that enables us to deliver products to market quickly and efficiently,” said Daniel Lewis, Head of Delivery, Admiral. “With this experience in mind, our organization decided to replace our legacy customer and broker self-service portals by introducing Guidewire digital capability to our customers and dealers. Our project included an intense development period culminating in a phased deployment, one brand at a time.”

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Guidewire’s Digital applications are enabling Admiral to:

  • Empower policyholders and producers with more comprehensive, easier self-service capabilities;
  • Enhance customer service with omnichannel and tailored offerings;
  • Employ out-of-the-box, easily configurable, functionality to support business agility and innovation; and
  • Train staff faster with intuitive and easy-to-use systems.

“We congratulate Admiral on their successful deployment of Guidewire Digital applications,” said Mark Williams, vice president, Professional Services – EMEA, Guidewire Software. “It is rewarding to see our customers extend their relationship with us and grow the value they can achieve. We applaud Admiral for their constant focus on delivering innovative products and services to their customers that are value for money.”

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