PGIM, the global asset management business of Prudential Financial, Inc., has appointed Brian Towers as head of Insurance and Strategic Partnerships. In this role, Towers will draw on investment expertise across PGIM to help deliver integrated investment solutions and build long-term strategic partnerships with insurers.
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Towers will report to Keshav Rajagopalan, head of Strategic Capital Group, and lead PGIM’s global effort to deepen and expand its insurance business. PGIM’s Strategic Capital Group operates at the intersection of insurance and asset management, developing strategic partnerships with insurers, reinsurers, and institutional investors. The group brings together investment capabilities, structuring expertise, and the capacity to create capital solutions at scale.
Towers will build a dedicated team to develop solutions to complex insurer needs, spanning transaction engineering, structuring, and client service, and advance PGIM’s integrated, global approach to serving insurers.
“PGIM has supported insurers around the world for decades, and we continue to see opportunity to serve them even more effectively with an integrated, specialist approach,” said Rajagopalan. “Insurers’ needs span a continuum from strategic partnerships to tailored portfolio solutions, and this appointment strengthens our ability to deliver a consistent, high-quality experience across that full spectrum, globally.”
Prior to joining PGIM, Towers was a managing director at Blackstone, where he was responsible for the buildout and scaling of its multi-asset credit platform, spanning commercial strategy, fundraising, and partnerships. He previously held senior roles at AIG, BlackRock, and Invesco, bringing nearly 20 years of investment product and distribution leadership experience.
PGIM is one of the largest insurance asset managers in the world, with over $100 billion in insurance AUM* and a $1.5 trillion broader investment platform,* built on a 150-year shared heritage with Prudential. Its insurance client base includes long-standing relationships across multiple regions, reflecting the firm’s history of supporting insurers with investment strategies and partnership-oriented engagement.
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