Selective Insurance Group, Inc. announced that Jacob E. “Jake” Rothfuss will join the company as Executive Vice President and President, Standard Lines. Rothfuss will lead Selective’s Standard Commercial Lines and Standard Personal Lines businesses and will report to John J. Marchioni, Chairman, President and Chief Executive Officer. Rothfuss is expected to assume the role no later than April 2027 when his current contractual obligations end.
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“Jake has a proven track record of underwriting excellence, operational leadership, and profitable growth,” Marchioni said. “Throughout his career, he has successfully led complex insurance businesses while maintaining a disciplined underwriting focus. He is well-positioned to lead our Standard Lines organization and build on the strong foundation we have established across our Commercial and Personal Lines segments.”
Rothfuss will join Selective from Velocity Risk Underwriters, part of Ryan Specialty Underwriting Managers, where he has served as Chief Executive Officer since 2023. He joined the organization in 2018 as Chief Operating Officer and Head of Systematized Risk, and was appointed President in 2020. During his tenure, Rothfuss helped scale the organization through strong execution, operational leadership, and a focus on profitable growth.
Earlier in his career, Rothfuss spent nearly a decade at Farmers Insurance, where he held a series of senior leadership positions culminating in Chief Operating Officer of Business Insurance and helped drive business performance through underwriting, pricing, operational, and organizational improvements. Rothfuss began his insurance career at The Hartford where he led various product lines across personal auto, homeowners, and small commercial.
“I have long admired Selective’s culture of underwriting, its strong relationships with independent insurance agencies, and its history of disciplined, profitable growth,” said Rothfuss. “I’m excited to join the team and help build on that success across the company’s Commercial and Personal Lines businesses. Selective has a unique franchise, and I look forward to working with employees and agency partners to continue delivering value to customers while driving profitable growth.”
Rothfuss earned a bachelor’s degree in Business Administration from the State University of New York at Brockport and a Master of Business Administration in Finance and Competitive Strategy from the University of Rochester.
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