New platform enables asset managers, alternative investment firms, and RIAs to track fund placements, market share, and lineup changes at individual plan level
Axiomatic Data, the Form 5500 data company, today announced the launch of Axiomatic Plan Intelligence, a first-of-its-kind database that transforms Schedule H (Schedule of Assets Held) data from Form 5500 filings into actionable competitive intelligence for the defined contribution market.
401(k) plan data has been difficult to analyze because its been inconsistent, trapped in PDFs, and complicated by nuanced differences. This is the first database to solve these challenges.”
— Lory Cohen
Axiomatic Plan Intelligence provides comprehensive coverage of the U.S. 401(k) market, including:
– 60,000 active 401(k) plans
– 55,000 companies
– 450 asset managers
– 6,000+ funds
– Three years of historical data
The platform enables users to analyze fund-level holdings, track manager market share trends, identify target date fund provider switches, monitor CCT conversions, and detect year-over-year lineup changes across the entire DC market.
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“401(k) plan data has been notoriously difficult to analyze because it has been trapped in PDFs, riddled with inconsistencies, and complicated by nuanced differences—like distinguishing between mutual funds and common collective trusts that represent the same underlying investment strategy,” said Lory Cohen, Partner at Axiomatic Data. “Axiomatic Plan Intelligence is the first database where all these challenges have been solved. We’ve normalized 6500 funds to standard fund names, enabling users to track strategies across vehicle types and see the true competitive landscape for the first time.”
**Use Cases**
Axiomatic Plan Intelligence serves three primary markets:
**Asset Manager Competitive Intelligence:** Traditional asset managers can track their fund placements across the DC market, monitor competitor positioning, identify plans where they’ve gained or lost share, and discover opportunities based on lineup composition and historical behavior.
**Alternative Asset Manager Targeting:** Alternative investment managers entering the DC market can identify plans that have demonstrated openness to non-traditional investments, track the adoption of alternatives across the market, and build targeted prospect lists based on actual plan behavior.
**RIA Client Intelligence:** Registered investment advisors can better understand their clients’ 401(k) investment options, benchmark plan lineups against peers, and identify opportunities to provide more informed guidance.
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