Acquisition Adds New Technology to Power Financial Advisor Solutions for Franklin Templeton
Franklin Resources, a global investment management organization operating as Franklin Templeton, announced that it has acquired AdvisorEngine Inc., a digital wealth platform and provider of technology and consulting services to more than 1,200 financial advisory firms in the United States that manage over $600 billion in assets. The transaction brings compelling benefits to both companies and the firms they serve across wealth management channels, including registered investment advisors (RIAs), broker dealers, banks and insurance companies.
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“We’re now better positioned than ever to help advisors transform how they do business, connect more deeply with clients, grow assets and scale their operations.”
AdvisorEngine will work closely with Franklin Templeton to co-create new proprietary solutions, including goals-based financial planning tools, digital portfolio construction analytics and research-enabled practice management services to help financial advisors enhance their wealth management offerings.
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“We’re in the midst of the fourth industrial revolution, and technological advances are reshaping how financial solutions are delivered,” said Jenny Johnson, president and CEO of Franklin Templeton. “As a result, we continue to invest in technology and teams to enhance our offerings and enable us to innovate at the nexus of asset management, wealth management and technology. I’m excited to welcome the AdvisorEngine team to Franklin Templeton and look forward to what we will achieve together.”
AdvisorEngine will continue to build out its financial experience platform, which brings together advisor experience (AX), business operations experience (BX) and client experience (CX) in one place. The platform powers client relationship management (CRM), portfolio management, reporting, marketing and digital wealth solutions for financial advisory firms.
