Platform offers modern custody and account infrastructure built for today’s advisors and firms that goes beyond legacy offerings
Savvy Wealth, the AI-native wealth management platform for independent financial advisors, announced the launch of Savvy Custodial Platform1, its new custodial offering built for registered investment advisor (RIA) owners and firms.
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With Savvy Custodial Platform, independent RIAs can onboard clients in as little as 90 seconds and move assets in a few clicks, replacing the paperwork and delay of legacy custodial relationships with a modern, digital, and personalized experience for both advisor and client.
What Savvy Custodial Platform offers:
- Instant, digital onboarding: no more paperwork or multi-day delays to get a client’s account open and funded
- Fast, intuitive experience: modern software purpose-built for how advisors actually work
- White-labelled control: advisors can deliver a client experience that looks and feels like their firm, not someone else’s
- Integrated with your practice: CRM, billing, trading, and reporting live in one connected system
The custodial relationship is where independence hits a ceiling for RIAs. An RIA owner can control the firm, the book, and every investment decision, and still run the practice on custodial systems designed decades ago: paper forms, multi-day account openings, and service queues. Savvy Custodial Platform extends the independence that defines Savvy’s offerings for RIAs down into the custodial infrastructure layer itself to deliver more time saved and greater ease in serving clients.
“From day one at Savvy, we set out to remove everything standing between an advisor serving their client,” said Ritik Malhotra, Founder and CEO of Savvy Wealth. “For an RIA owner, independence shouldn’t stop at owning their own firm. It should extend to every account, every relationship, and every choice they make for those they serve. That’s what Savvy’s Custodial Platform is built to protect.”
The infrastructure behind the platform was shaped in close partnership with advisors themselves, informed by their real pain points, in order to build a better solution for RIAs.
“We didn’t work from a checklist of legacy conventions. The growth of our RIA channel over the past few years has given us a front row seat to what advisors actually need to run a best-in-class practice,” said Malhotra.
Advisors who register under Savvy’s RIA already have access to this deep custodial integration, with this launch extending this aspect of the RIA platform to the broader RIA market. This launch allows Savvy to serve the independent advisors who want to maintain their own ADV and operations.
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