Graff’s more than two decades managing fixed income portfolios will serve as an asset to Facet’s clients
Facet Wealth, a fintech company offering unbiased, personalized advice that integrates into every facet of life at an affordable flat fee, today announced that it has appointed macroeconomics and market expert Tom Graff, CFA, as its Head of Investments. Graff will oversee the creation and maintenance of Facet’s proprietary investment models, which complement the personalized financial advice that each client receives. Facet’s mission is to democratize access to investment options that only the wealthiest investors could traditionally acquire.
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Graff brings more than 23 years of experience to the role, having worked most recently as Head of Fixed Income at Brown Advisory, where he oversaw approximately $7 billion in assets as well as the firm’s core fixed income and mortgage securities strategies. He was named Impact Manager of the Year in 2021. Prior to that, he oversaw all taxable fixed income trading as Managing Director/Portfolio Manager at Cavanaugh Capital Management.
“Facet levels the playing field by eliminating barriers to access for millions of Americans most in need of financial advice, and I’m eager to play a role in disrupting the traditional model,” Graff said. “Our consumer-centric focus means that we serve clients across all phases of their financial lives, providing access to advice and investment options that are typically available only to those who have accumulated wealth.”
Graff has appeared on numerous financial TV and major media outlets including Bloomberg and CNBC, sharing his expert commentary on macroeconomics and the markets, and has been quoted extensively in the media, including The Wall Street Journal, Barron’s and TheStreet.
“Tom grasps that today’s dominant industry incentive model, charging fees on assets, is inherently misaligned with people’s financial goals and needs to change,” said Anders Jones, CEO and Co-Founder of Facet. “He has a wealth of experience across asset classes, a deep understanding of the markets, and, most importantly, believes in our mission of empowering people to live better lives. Facet is delivering a new standard of fiduciary guidance where personalized financial planning is just as important as the growth of your assets.”
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Facet recently surpassed $1 billion in assets under management (AUM), but unlike many in the industry, it does not charge its clients fees on these assets. Its tech-driven approach is customized to each client’s unique situation. Instead of charging a percentage based on how much you invest, clients pay a simple fixed fee based on their needs. Facet pairs each of its clients with a dedicated, top-tier, CERTIFIED FINANCIAL PLANNER™ professional to work with virtually, one-on-one. And since all Facet planners are held to fiduciary standards, they legally must act in their clients’ best interest. No commissions, no agendas – just unbiased financial advice to help people get the most out of their money.
Facet is not only revolutionizing financial planning, but the firm is changing the way “success” is measured in the industry. The financial services industry solely focuses on AUM, which doesn’t fully represent a person’s complete financial picture such as their credit score or how they were able to successfully save to start a family. To calculate and properly value that, Facet created Total Financial Life Resources (TFLR), which takes a client’s portfolio into account, but also focuses on metrics including the equity in their home, the amount of debt they’ve paid off and more. Facet began to track Total Financial Life Resources (TFLR) metrics at the start of the fourth quarter in 2021 and clients have achieved, via its guidance, more than $13 billion in TFLR.
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