Groundfloor Expands Mobile Investing Capabilities Amid Growing Demand for Alternative Assets

Groundfloor’s 280,000 users can now seamlessly invest into its real estate debt products in a single transaction, entirely from their phones

Groundfloor, the award-winning alternative investment platform, is announcing significant updates to its mobile apps, now offering users a seamless multi-product investing experience alongside more tools and reporting features to make investing in real estate debt easier than ever before. To date, more than 280,000 users have invested $1.8 billion into Groundfloor’s products, including the Flywheel Portfolio, individual LROs, Notes, Rollover Notes and emerging asset classes via Groundfloor Labs. These app updates position Groundfloor to compete more aggressively in an evolving retail investment landscape, where alternatives are increasingly mainstream.

Read More on Fintech : Global Fintech Interview with Kevin Wall, Chief Financial Officer at Stax

The new features available in Groundfloor’s iOS and Android apps also underscore the company’s mobile-first approach, allowing both accredited and non-accredited investors to diversify across hundreds of real estate investment projects — all within seconds. The features now accessible through Groundfloor’s mobile apps include:

• Multi-Product Investing: Ability to invest across Flywheel Portfolio, Notes, and multiple LROs in a single transaction to create a curated investing mix based
• Notes Investing: Ability to invest to Groundfloor’s fixed-term investment products with predictable returns
• Recurring Notes Investments: Automated recurring investment options for fixed-term products
• Complete LRO Activity Tracking: Full visibility into individual loan investments
• Enhanced Earnings Intelligence: Dramatically improved reporting that makes investment returns clear and actionable
• Earnings Calculator (coming soon): Will help project returns across all investment types

“These updates reflect how people actually want to invest today—on their phones, in seconds, and with full transparency,” said Claire Lovell, Head of Product at Groundfloor. “Our goal is to make alternative investing feel as simple as paying via Venmo. With this release, investors can fully manage their Groundfloor portfolios from their mobile devices—accessing all investment types, tracking performance in real time, and setting up automated strategies to see strong yields.”

Groundfloor’s model differs from many real estate platforms in that it originates and underwrites loans in-house, and provides direct access to asset-backed investments. These investments are also typically qualified with the S.E.C., adding another layer of transparency and oversight. Almost all offerings start at a $100 minimum, making them accessible to both accredited and non-accredited investors. Since its founding in 2013, the company has maintained consistent historical returns of 9–10% annually while focusing on short-term, secured investments in residential homes across the United States.