New HELOC experience and national agent network bring members greater access to equity, speed, and confidence in housing market
SoFi Technologies, Inc. , the one-stop shop for digital financial services, announced the launch of a new Home Equity Line of Credit (HELOC) experience rolling out to members offering the ability to access their home equity through a seamless, fully digital, end-to-end process directly within the SoFi platform. SoFi also introduced its first Real Estate Advisory Council, convening top agents, including Andrew Jevin (Compass), Kourtney Pulitzer (Sotheby’s), and Katie Day (Real Broker), alongside a broader group from top brokerages across the country.
Read More on Fintech : Global Fintech Interview with Baran Ozkan, co-founder & CEO of Flagright
With these updates, members will be able to navigate more of the homeownership journey directly through SoFi. This helps them move faster and with confidence through verified pre-approvals, competitive rates, and flexible down payment options, while continuing to support their needs through refinancing and ongoing access to equity.
“The best way to build the future of home lending is by innovating our products and listening to the people guiding buyers and sellers every day,” said Eric Schuppenhauer, EVP of Borrow at SoFi. “By partnering with agents through our Real Estate Advisory Council, we’re combining their deep expertise with SoFi’s technology to help members achieve their ambitions, while giving agents the tools to better support their clients.”
As nearly three-quarters of homeowners plan to remain in their homes over the next two years, many are turning to home equity to fund renovations and major expenses. SoFi is the #1 bank for home equity loans1 and serves over 135,000 homeowners, with home loan originations nearly doubling year over year in 2025. SoFi’s home lending platform gives members more flexibility at every stage of homeownership, with offerings including:
- Mortgage Loans: Competitive rates, flexible terms, and low down payment options
- Jumbo Loans: Financing for higher-value homes with loan amounts up to $3 million and no private mortgage insurance
- FHA & VA Loans: Government-backed options with lower down payment requirements and exclusive benefits for eligible service members and veterans
- Mortgage Refinance: Lower payments, secure better rates, or access home equity by refinancing for an existing mortgage
- Home Equity Loans & HELOCs: Tap into home equity through lump-sum loans or flexible lines of credit
SoFi is also expanding its network of local loan officers across the country, bringing on-the-ground support to more markets. Combined with a digital-first platform and a dedicated agent concierge team, SoFi helps guide members and agents through every step of the transaction. With mortgage closing times that outpace the industry average2 and a $10,000 on-time closing guarantee3, SoFi provides greater certainty and confidence throughout one of life’s most important financial journeys.
SoFi’s Real Estate Advisory Council
More than 50 leaders from top real estate markets, covering luxury, affordable, and single-family housing, are partnering with SoFi to provide valuable market insights and input on product innovation. In addition to advising on trends and client needs, council members will serve as brand ambassadors, helping connect more buyers to SoFi’s platform and extending exclusive benefits to their clients, including waived origination fees and lender credits.
“Real estate agents are constantly asked by lenders for introductions to their buyers, but banks rarely ask how they can provide value,” said Holly Meyer Lucas, Founding Principal of Compass and SoFi Real Estate Advisory Council member. “SoFi is leading the industry by example, creating a culture of collaboration. By bringing industry leaders to the table in a meaningful way, SoFi is making the path to homeownership more attainable.”
Catch more Fintech Insights : Real-Time Payments and the Redefinition Of Global Liquidity
[To share your insights with us, please write to psen@itechseries.com ]
