Patent covers Broadridge systems that help advisors hyper-target SBL borrowers, deepen client relationships and reduce attrition
The machine learning technology that powers global Fintech leader Broadridge Financial Solutions‘ ability to provide financial advisors with engagement predicting scores and other valuable insights on securities based lending (SBL) borrowers has been granted a patent by the U.S. Patent and Trademark Office. Broadridge’s patented machine learning technology delivers actionable insights that help wealth organizations and advisors identify and efficiently target high propensity prospects, reduce loan attrition, better understand overall book trends to inform business decisioning, budget with better predictability and increase marketing spend effectiveness.
“This patent supports Broadridge’s commitment to providing wealth management firms and their advisors with innovative and personalized products in wealth lending to meet increasing demand,” said Mike Alexander, President of Wealth Solutions at Broadridge. “We are focused on harnessing the industry data in our systems to help make financial advisors more productive and using that insight to align investors with the services they want. We are proud to see this formal acknowledgement of the true innovation taking place at Broadridge as we make a real contribution to our customers’ growth.”
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Broadridge partnered with its client The Bancorp Bank, N.A. to train and productionize machine learning models to deliver borrower insights at the enterprise and advisor level.
“We are delighted to see the positive results of our joint efforts with Broadridge to foster SBL growth at The Bancorp,” said Jeff Hazelwood, Managing Director and Head of Banking Solutions at The Bancorp. “By delivering the right products to the right clients, we deepen our client relationships while making our business more efficient.”
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The patent (no. 11544627) for Broadridge’s “Machine Learning-Based Methods and Systems for Modelling User-Specific, Activity Specific Engagement Predicting Scores” comes at a time when securities-based lending solutions are becoming a key differentiator for advisors as clients increasingly seek more personalized financial advice and alternatives to liquidity in a rising interest rate environment, a trend illustrated in Broadridge’s latest SBL research.
Broadridge’s SBL service is one of many component solutions it offers wealth management firms. Broadridge Wealth is a suite of innovative, market-ready component solutions designed to deliver what’s top of mind for every wealth management firm: personalizing the investor experience, driving advisor revenue and productivity, digitizing enterprise operations, and delivering cost efficiencies. Powered by decades of financial services expertise and a proven track record of helping wealth managers drive growth and streamline their business operations, Broadridge is redefining the future of wealth management.
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