The rebrand entails a new company name, a new logo, and a new website
Arcus Lending, a tech-first mortgage lender licensed in 25 states, announced that it has rebranded under the name InstaMortgage to reflect its commitment to providing a tech-driven, accurate, immediate, reliable mortgage for consumers.
“This new chapter will help us drive the company forward by reimagining mortgage lending.”
“We combined the popular term ‘insta’ with the word ‘mortgage’ because it refers to a standard of immediate delivery that has become accepted in today’s tech-savvy environment,” said Shashank Shekhar, CEO of InstaMortgage. “We want InstaMortgage to become synonymous with the fastest, most predictable mortgage experience available in the market today.”
The reimagined corporate identity is central to the company’s vision to lead the mortgage industry to embrace change. InstaMortgage is firmly on a high-growth path and is proving itself as an industry leader by defining how a lender can leverage technology to modernize the mortgage process. Recently, InstaMortgage was named for the second time to the prestigious Inc. 500 list of fastest-growing private companies in America. With an impressive growth rate of 1,233% over three years (2017-2020), the company ranked No. 394 nationally, up from No. 445 in 2017, and No. 5 among the mortgage companies on the list.
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“Our launch as InstaMortgage represents the culmination of transformational change within the company,” said Shekhar. “This new chapter will help us drive the company forward by reimagining mortgage lending.”
Shekhar further explained the new brand philosophy this way: “Consumers now expect the extraordinary. They demand ultimate flexibility, lending information at their fingertips, along with the assurance that their personal information and privacy are secure. The adoption of a frictionless mortgage process has dramatically accelerated due to events of the last year. Lenders are now able to leverage technology to deliver the utmost convenience to consumers and transform the mortgage experience. InstaMortgage is leading that change and bringing about new technology to deliver a mortgage in record time.”
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