Wheeler brings extensive healthcare expertise to Cedar’s board after close to 15 years in healthcare administrative leadership; 29 years as a practicing physician
Cedar, a patient payment and engagement platform, announced that Penny Wheeler, M.D., Allina Health President and CEO, joined its Board of Directors. In this role, Wheeler will provide business oversight and counsel to Cedar’s senior management, helping to set operational goals and strategic direction.
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“We were looking for a board member who shares our vision and who has complementary experience, skills and approach to leadership,” said Cedar co-founder and CEO Florian Otto, M.D. “I personally will learn a lot from Dr. Wheeler. She brings a diverse perspective to our board.”
Allina Health is a $4.3 billion not-for-profit organization with more than 90 clinics, 12 hospitals and related healthcare services to provide care for more than one million people across Minnesota and western Wisconsin.
Wheeler joins Otto and Arel Lidow, Cedar’s co-founder and president, as well as two appointees from Cedar investors, Kareem Zaki, Partner at Thrive Capital, and Chris Bischoff, Senior Investment Director at Kinnevik.
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“Engaging consumers in all aspects of their healthcare journey is important to supporting their overall well-being,” said Wheeler. Navigating the financial aspects of the healthcare system is a well-known pain point for consumers. Cedar’s platform is designed with a patient perspective in mind and is an exciting innovation that will improve how people interact with the health system. Tools that return the focus to care and not complex financial transactions are long overdue and I am excited to help Cedar reach more people as they continue to build momentum and grow.”
Wheeler’s appointment follows three recent client partnership announcements representing significant growth for Cedar since the beginning of 2020 with ChristianaCare, Florida Cancer Specialists and American Oncology Network.
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