In the midst of an unpredictable year, clients of Ameriprise Financial are overwhelmingly pleased with the experience the firm provides to help them stay in control of their financial lives. Ninety-six percent of clients surveyed said they are “highly satisfied,” and Ameriprise provides the advice that addresses their needs. Ninety-two percent said they were “likely to recommend the Ameriprise advice experience to friends and family.”1 The firm conducted the survey as part of its regular benchmarking of client satisfaction rates and to measure how well the company is meeting client expectations amid disruption caused by the COVID-19 pandemic.
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“These results reflect the multi-year journey we’ve been on to build a best-in-class, digitally-enabled client experience”
The firm also reports a record number of clients are using its integrated suite of digital tools to manage their finances, complementing the personalized support they receive from their Ameriprise financial advisors. In fact, traffic on the Ameriprise app has increased 70%, site visits to Ameriprise.com are up 50% and visits to individual Ameriprise practice websites are up 30% compared to one year ago.1
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“These results reflect the multi-year journey we’ve been on to build a best-in-class, digitally-enabled client experience,” said Deirdre McGraw, Executive Vice President of Marketing, Corporate Communications & Community Relations at Ameriprise. “Today’s consumers demand a digital experience that is increasingly automated, integrated and mobile, and that’s what we’re delivering with more convenience and flexibility online. Our investments in technology, combined with the caring and loyal service of our advisors, help clients stay informed and in command of their finances, even as the world shifts.”
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