Board member companies include Microsoft, Discover, FIS, Rakuten and TransUnion among others
The CardLinx Association today announced the launch of the Digital Commerce Alliance (DCA). DCA is a global trade association focused on driving the future of digital commerce by promoting collaboration, education and technology standards in the areas of commerce, card-linking, mobile wallets and financial data. The CardLinx Association, the pre-eminent card-linking association founded in 2014, will operate as a division of DCA under the brand name CardLinx Forum alongside two additional divisions, the Mobile Wallet Forum and the Financial Data Forum.
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“The organization has garnered widespread interest and enthusiastic participation from leading companies across industry segments and around the world. Expanding the focus beyond card-linking to include mobile wallets and financial data provides a deeper pool of information and insight to share with members.”
“We are pleased to formalize CardLinx’s long standing and multi-industry leadership in card-linking, as well as mobile wallets and financial data, by expanding the association to meet the growing needs of digital commerce leaders worldwide,” said Silvio Tavares, founder of the CardLinx Association and president and CEO of Digital Commerce Alliance. “By leveraging our existing base of members and services around the globe, we will keep the best of CardLinx and also forge ahead with new technologies that are increasingly central to all forms digital commerce.”
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The DCA board of directors is comprised of global leaders from digital commerce companies including Microsoft, Rakuten, Discover, FIS, TransUnion, Collinson, Augeo/Figg and Fidel. Other prominent DCA member companies include Bank of America, UBS, Mastercard, Samsung, LVMH/24S and Hilton among others in over 10 countries and four continents.
Mladen Vladic, general manager of the FIS loyalty division and a DCA board member said, “FIS is excited to be working alongside fellow DCA board members to help shape the future of digital commerce by collaborating in the adoption of industry education and technology standards—something that will surely benefit businesses and consumers alike after years of increased digital adoption.”
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