TransUnion Unveils Transaction Matching to Help Merchants Recognize More Customers
New solution links in-store purchase activity to persistent identities, helping merchants recognize previously unknown shoppers TransUnion (NYSE: TRU) today announced the launch of Transaction Matching, a solution that connects transaction activity to persistent, privacy-conscious customer identities. The offering leverages Fiserv’s Unknown Shopper solution to help merchants recognize previously unidentified shoppers,......